Frylight, the unique one-calorie spray oil and UK primary oil model from Saputo Dairy UK, publicizes a brand-new digital advertising marketing campaign created by Gray London, to construct model consciousness and encourage the trial of spray oils amongst its goal ‘wholesome hackers’ viewers.

A departure from earlier model activation which has centred on dieters, the ‘Get Meals Going’ marketing campaign talks to the rising viewers of customers who’re searching for higher stability of their food regimen, on the lookout for easy swaps or ‘well being hacks’ they will make to chop down on pointless energy, with out compromising on their meals decisions or following a restrictive food regimen.

The marketing campaign goals to point out how enjoyable, versatile and handy cooking with Frylight might be, with at the least 30% fewer energy and 30% much less fats than common oils, and to problem engrained client behaviour which so usually sees individuals attain robotically for pouring oil when prepping their meals.