As know-how continues to advance, so does the prevalence of cybercrime. Per the AARP, American households misplaced nearly $7 billion to cybercrime in 2021 alone.

On-line safety supplier Aura desires to do its half to struggle cybercrime, however to take action it wants a powerful staff. Fortunately, there’s one individual prepared to face alongside the model in battle who has some (onscreen) crime-fighting expertise: former Iron Man Robert Downey Jr.

Aura has enlisted the Marvel Studios alum for its newest marketing campaign. He’s additionally becoming a member of the model’s board of administrators. As a part of this multi-year journey, Downey will function a model advocate and strategist.

To help Aura’s partnership with Downey, the model launched a 2-minute spot forward of the actor’s SXSW session to debate on-line crime. The spot, titled “Function of a Lifetime” and created in collaboration with company DDB San Francisco and Reduce, reveals Downey in an audition-style parody as he playfully expresses the objectives of the partnership.

“On-line criminals are getting smarter, and the one method to keep a step forward of attackers is to make use of clever security applied sciences,” Hari Ravichandran, founder and CEO of Aura, stated in an announcement. “Historically, digital safety has required a variety of consideration and upkeep. However I strongly imagine that these instruments ought to cut back the burden of protection for customers.” 

“Truthfully, the exponential development of on-line crime, simply within the final a number of years, is really terrifying,” Robert Downey Jr. stated in an announcement. “It requires an modern resolution to guard our households, which is why I’m becoming a member of Hari and his staff at Aura to deal with the disaster head-on.”

Combating cybercrime

Along with the partnership, Aura launched a brand new family-focused consumer expertise with new protections designed to stop scams, hacks, fraud and different digital safety threats. 

With many manufacturers such because the Orange Group and the Nationwide Cybersecurity Alliance already taking motion towards cyber security, Aura hopes creating user-friendly instruments will assist fight on-line criminals. 

“Function of a Lifetime” will run on the model’s Youtube, social media channels and streaming platforms Hulu, Paramount+ and Tubi.