Nice know-how and a novel promoting proposition will not be sufficient causes for purchasers to purchase extra. Retail wants sensible information to run their enterprise higher and the damaged relationship between ecommerce and bricks-and-mortar retail must be mended sooner quite than later.

On this on-demand speak from the SAP Collectively Works Summit, a part of Econsultancy Reside, Maria Morais, Enterprise Improvement and Technique Director at SAP, offers examples of what attractiveness like in retailer digitalisation, smarter logistics, fulfilment, stock administration and the way the exact alignment between provide and demand is essential to the round economic system transformation.