Reserving.com is making a return journey to the Tremendous Bowl this yr after bringing Idris Elba alongside as its Large-Recreation journey companion in 2022.

The web journey supplier has bought a 30-second business throughout the fourth quarter of Tremendous Bowl 57. Inventive company Zulu Alpha Kilo is placing the advert collectively, although little is thought about its content material or its featured expertise.

All that’s sure is that the advert will proceed the “Reserving.Yeah” marketing campaign that the model first utilized in 2013 and relaunched final yr with its first-ever Tremendous Bowl spot. The Dutch on-line journey company teased actor and worldwide celebrity Idris Elba’s involvement by initially surrounding him with actors Isaiah Mustafa and Jonathan Goldsmith—higher recognized for their very own Tremendous Bowl spots that includes manly physique wash and lime in an amber beer.

“We take our enterprise very critically, however not ourselves,” Arjan Dijk, Reserving.com’s svp and chief advertising officer, advised Adweek on the time. 

That roughly $6 million funding got here as the worldwide journey business was slowly recovering from the results of Covid-19 and markets had been simply reopening to worldwide guests. As a part of final yr’s Tremendous Bowl effort, Reserving.com gave away roughly half one million {dollars} in holidays—100 journeys at as much as $5,000 every—throughout the Tremendous Bowl to locations featured within the sport’s commercials. 

Elba and his 2022 dad jokes haven’t been confirmed for Reserving.com’s 2023 Tremendous Bowl installment. However the 27-year-old on-line journey model is prone to hold specializing in its institutional information and easy, purposeful options together with free cancellation (at most of its properties), personalized filters (all the way down to kitchens, sizzling tubs and pet friendliness) and a mixture of choices (together with accommodations and trip leases).