Social media is the place individuals share their large life occasions and updates, with the intention to preserve family and friends knowledgeable, and have a good time main milestones, modifications, and so on.

However what life occasions are individuals almost certainly to share in every app?

The crew from Confused.com lately undertook a broader examine of life tendencies, which additionally checked out the preferred life occasion postings on Instagram and TikTok, based mostly on hashtag use, which may present some helpful context to your content material planning, and join with the fitting audiences in every app.

First off, on Instagram – listed below are the highest ten most shared life occasions inside Instagram posts:

These are all pretty logical, with the bulk being celebratory occasions – although the variance in put up quantity for every is price noting.

Primarily based on this, a model may need to contemplate advertising to new residence patrons within the app, or put up about new hires, or make it a much bigger focus for campaigns based mostly round these key life occasions.

On TikTok, the highest 10 itemizing is analogous, with some slight variances.

‘Separation’ is far increased on TikTok (coming it at eleventh on the listing on IG), whereas ‘Marriage’ shouldn’t be as excessive (twenty third on TT). Unsure what meaning – I’d initially conclude that TikTok’s youthful viewers would lead to much less dialogue of marriage, however separation is a key focus (as is divorce) so…

Perhaps separated individuals are extra more likely to bounce onto TikTok to discover a new companion.

‘Gender reveal’ can also be a much bigger give attention to TikTok (thirteenth on IG), whereas ‘Loss of life’ and ‘Funeral’ each make the highest 10.

A few of these tendencies would relate to the variance in viewers demographics, however it’s fascinating to notice the variations, and the way important every matter is throughout the 2 apps.

After all, for probably the most half, this analysis doesn’t reveal a lot that you simply didn’t already know – each apps are used for celebratory posts and main bulletins, which incorporates all the large life milestones and shifts.

However it’s fascinating to match the recognition of every, and to think about how that would relate to your advertising and outreach, according to utilization.

You may learn Confused.com’s full report right here.