Evaluation of the Phrase of Mouth metric means that the advert will drive gross sales among the many highest incomes shoppers of fifty,000 kilos or extra, which YouGov claimed was possible as a result of media shopping for technique and the power of the marketing campaign message to resonate with that viewers.

”What we’re seeing by way of this marketing campaign is that it’s inflicting extra folks to return and need to discover out extra about Hyundai,” he added.

These aged 50 or over have been most probably to be discussing the model or one thing associated to the marketing campaign, though YouGov’s Profiles instrument additionally discovered that that group was the least more likely to be available in the market for a automotive buy this 12 months.