Renault’s unique ‘Papa, Nicole’ marketing campaign was a Nineties phenomenon, promoting 300,000 Clios in its seven-year run.
A Nineties phenomenon, when Renault’s “Papa and Nicole” hit screens, the Provencal duo quickly drove the automotive producer into fashionable tradition.
300 thousand automobiles later, throughout its seven-year run, the seminal marketing campaign not solely inspired folks to purchase Renaults, however propelled the identify Nicole from exterior the highest 100 hottest names for new-born ladies to the lofty heights of thirty sixth (7,000 child ladies referred to as Nicole had been born between 1996-2000).
Within the run as much as Father’s Day, Renault and Publicis.Poke had gone for one more spin with “Papa, Nicole”, this time specializing in these 7,000 Nicole’s (and their papas) to search out out the place their roads have led them.
https://www.youtube.com/watch?v=agi6N9UL_iY
Papa, Nicole: the story lives on” is a transferring portrait of recent fatherhood and feminine independence, instructed by the eyes of three real-life Nicoles: a singer, a vogue and incapacity consciousness content material creator and a photographer.
From overcoming sickness to chasing a primary album, their ambition, ardour and lust for all times are proof Nicole’s irrepressible impartial spirit lives on. Whereas their papas have needed to roll with the punches simply as a lot as the unique ever did.
It was directed by Toby Dye by RSA Movies. The creatives had been Colin Byrne and Rob Butcher.
The world has moved on for the reason that unique marketing campaign broke, so the all-new Megane E-Tech 100% Electrical replaces the traditional Clio.
“Bringing the nostalgic ‘Papa Nicole’ advert into a contemporary dimension hits the nail on the pinnacle,” Louise O’Sullivan, advertising and marketing director (UK and Eire) at Renault, mentioned.
“We’re including a contemporary chapter into the much-loved story as we get to know real-life Papas and Nicole’s. From exploring the ever-adapting dynamic between fathers and daughters to the truth that the marketing campaign will run on social as an alternative of TV: each facet of this marketing campaign is related proper now in 2022.”
Including to this, Dave Monk, govt artistic director of Publicis.Poke, mentioned: “Within the final 30 years, there’s in all probability not been a Renault artistic transient the place somebody hasn’t talked about Papa and Nicole. Why don’t we deliver them again? At all times a very good query, however by no means actually related.
“With a brand new era of electrical autos in Renault’s pipeline, it obtained us excited about a brand new era of Nicole and Papas, after which the artistic workforce got here again with the truth that hundreds of real-life child ladies within the 90s had been named Nicole in the course of the peak of the marketing campaign.”
Monk mentioned the thought felt contemporary and engaging and the spot is a celebration of fixing occasions, the journey of relationships, however most significantly about how daughters and their dads are navigating life 30 years on.
