PersistIQ is a gross sales engagement platform designed to assist companies automate and streamline their outbound gross sales course of. It combines lead technology, outreach, and follow-up right into a single instrument, aiming to extend gross sales workforce effectivity and productiveness. PersistIQ is particularly designed for outbound gross sales engagement, offering a focused set of options and capabilities to assist gross sales groups streamline their outreach course of and optimize prospect communication.

PersistIQ is concentrated on serving to business-to-business (B2B) startups and small to medium-sized companies (SMBs) with a number of outbound gross sales representatives. The platform helps a multi-channel engagement technique, enabling gross sales groups to work together with prospects via numerous communication channels and improve the probability of changing leads into clients. The platform is appropriate for numerous industries, together with expertise, finance, and advertising and marketing companies. Some key advantages of PersistIQ embrace:

1. Gross sales automation: PersistIQ permits gross sales groups to automate repetitive duties akin to electronic mail follow-ups, lead project, and knowledge entry, saving time and rising effectivity. You too can automate and take a look at utilizing their A/B testing.
2. Personalization: The platform permits gross sales reps to create customized electronic mail templates, segmentation to make sure related outreach messaging, and merge fields to make sure focused and interesting communication with prospects.
3. Multi-channel engagement: PersistIQ helps numerous communication channels, together with Gmail or Outlook, a built-in cellphone dialer, and social media, permitting gross sales reps to interact with prospects via a number of touchpoints.
4. Analytics and reporting: PersistIQ gives in-depth analytics and reporting options, giving gross sales groups invaluable insights into marketing campaign efficiency, prospect engagement, and general gross sales effectivity.
5. Integrations: The platform integrates with widespread CRM instruments and platforms together with Salesforce, HubSpot, Pipedrive, Copper, or use Zapier to allow seamless workflows and knowledge synchronization throughout the gross sales stack.

How You Can Get Began Utilizing PersistIQ For Outreach

1. Arrange your account and integrations: Join PersistIQ and combine it along with your CRM or different gross sales instruments (it has a Zapier connection as properly). It will guarantee your knowledge is synchronized throughout platforms.
2. Import your leads: Import your listing of leads or prospects into PersistIQ, both by manually including contacts, importing a CSV file, or syncing along with your CRM. You too can construct your prospect lists utilizing their Chrome extension and instruments just like the LinkedIn Gross sales Navigator.

2. Section your leads: Set up your leads into acceptable segments or lists primarily based on elements akin to trade, firm dimension, job title, or another related standards. It will make it easier to goal your outreach extra successfully.
3. Create your electronic mail templates: Develop customized electronic mail templates in your outreach marketing campaign. Make certain to incorporate merge fields to mechanically insert prospect-specific data, such because the recipient’s title or firm, to make your emails extra partaking.
4. Arrange your campaigns: Create new campaigns and select the suitable listing or phase of results in goal. Choose the e-mail templates you’ve created and configure the sequence, together with the variety of touchpoints, the delay between emails, and any further follow-up steps.
5. Incorporate multi-channel touchpoints: In case you want to embrace different channels, akin to cellphone calls or social media interactions, add these touchpoints into your marketing campaign sequence. Make certain to schedule them appropriately to enrich your electronic mail outreach.
6. Launch the marketing campaign: As soon as your marketing campaign is about up, assessment the settings and launch it. PersistIQ will mechanically ship emails, monitor opens, clicks, and replies, and execute any follow-up steps primarily based on the sequence you’ve configured.
7. Monitor your marketing campaign efficiency: Control the analytics dashboard to trace the efficiency of your marketing campaign. Monitor key metrics like open charges, click-through charges, and reply charges to evaluate the effectiveness of your outreach.
8. Regulate and optimize: Primarily based on the efficiency knowledge, make changes to your templates, messaging, or concentrating on to optimize your marketing campaign. Proceed to iterate and refine your method to maximise your outcomes.
9. Handle responses: As prospects reply to your outreach, assign them to a gross sales consultant, reply to their inquiries or objections, replace their standing in PersistIQ, and transfer them via the gross sales funnel accordingly.

By following these steps, a gross sales rep can successfully use PersistIQ to plan, execute, and optimize their outreach campaigns, finally bettering their gross sales effectivity and productiveness.

Ebook A Demo Or Get Began On PersistIQ

Disclosure: Martech Zone is an affiliate of PersistIQ and we’re utilizing it and different affiliate hyperlinks on this article.