Earlier this week, Google Analytics 4 posted that it has gained extra metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions embody UTM time period, UTM content material, conversion, and bounce fee.
Bounce Price
In Google Analytics 4, the bounce fee is the share of periods that weren’t engaged periods. Bounce fee is the inverse of Engagement fee, which is the variety of engaged periods divided by the full variety of periods in a specified time interval. Bounce fee is out there in Explorations and Reporting Customization.
Bounce fee is calculated in Google Analytics 4 differently from the way it’s calculated in Common Analytics. To be taught extra about how the calculations are totally different between Common Analytics and Google Analytics 4, see [UA→GA4] Evaluating metrics: Google Analytics 4 vs Common Analytics.
UTM Time period and UTM Advert Content material
Google added new dimensions that floor the utm_content and utm_term parameter values in Explorations, Reporting, and the Viewers Builder. Each parameters have a user-scoped and session-scoped dimension. The next new dimensions allow you to see the worth assigned to the utm_content parameter throughout person and session scopes:
- First person guide advert content material
- Session guide advert content material
Moreover, the next dimensions allow you to see the worth assigned to the utm_term parameter throughout person and session scopes:
- First person guide time period
- Session guide time period
Conversion Price
The next new metrics allow you to report on the conversion fee for any conversion occasion:
- Person conversion fee is the share of customers who triggered any conversion occasion.
- Session conversion fee is the share of periods during which any conversion occasion was triggered.
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