Recipe has gained New York Bakery from Now in a pitch additionally involving Quiet Storm. Now dealt with the enterprise for eight years. New York Bakery claims to be the UK’s main bagel model.

NYB head of selling Christina Honigfort says: “Having met the crew at Recipe, I see ardour, delight in what they do, and an in depth deal with really understanding manufacturers which is the muse for breakthrough technique and inventive. Their enjoyable, inventive and daring methods coupled with an important number of expertise starting from technique, inventive to in-house manufacturing and media experience, make them an ideal associate for the New York Bakery Co. model.”

Recipe MD Ali Morgan says: “New York Bakery Co. is an extremely profitable model already. However the crew are relentless of their ambition for development, and we love that. Their ardour and vitality was palpable and infectious all through the pitch course of and we’re extremely proud to be given the chance to face on the shoulder of giants and play our half in writing the subsequent chapter on this beloved bagel’s model story.”

RECIPE WINS NEW YORK BAKERY Co. ACCOUNT

? The UK’s No.1 bagel model has appointed Recipe as their strategic lead company.

? Recipe gained the enterprise following a aggressive pitch in opposition to incumbent company Now and Quiet Storm.

The New York Bakery Co. is likely one of the prime 50 FMCG meals and drinks manufacturers within the UK.

It has appointed unbiased inventive company Recipe to steer and steer the model’s 2023 strategic and inventive course.

Based within the Nineties, the bagel model is the flagship model within the UK of the world’s largest bakery firm Grupo Bimbo Ltd. Regardless of being the market main bagel model within the UK, New York Bakery Co. has at all times had a challenger mindset which has been a cornerstone to its success to this point.

Working intently alongside the model’s different company companions, Recipe has already begun its strategic planning work.

Christina Honigfort, Head of Advertising New York Bakery Co. stated:

“Having met the crew at Recipe, I see ardour, delight in what they do, and an in depth deal with really understanding manufacturers which is the muse for breakthrough technique and inventive. Their enjoyable, inventive and daring methods coupled with an important number of expertise starting from technique, inventive to in-house manufacturing and media experience, make them an ideal associate for the New York Bakery Co. model. Having constructed robust relationships with our different businesses already, I’m wanting ahead to sharing thrilling new information.”

Ali Morgan, MD at Recipe stated:

“New York Bakery Co. is an extremely profitable model already. However the crew are relentless of their ambition for development, and we love that. Their ardour and vitality was palpable and infectious all through the pitch course of and we’re extremely proud to be given the chance to face on the shoulder of giants and play our half in writing the subsequent chapter on this beloved bagel’s model story.”

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About Recipe www.reci.pe

Recipe is NOT NORMAL. Sorry to shout, nevertheless it’s type of an enormous factor for us. Recipe didn’t begin within the regular means, we don’t work within the regular means, and gained’t make regular work, as a result of it by no means works in addition to you’d hope.

Recipe is a prime UK unbiased company whose purchasers embody Coca Cola, P&G, 888 Holdings, Kingsmill, Audible, Amazon Music, Whyte & Mackay, Sky and Channel 4.

So if you wish to stand out, by no means stand for regular. Get in contact at [email protected]

Rea Hajifanis | Advertising Lead
Recipe I BFI Constructing 21 Stephen Road W1T 1LN | M: 07900 58 51 56

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