Arsenal went into the World Cup break high of the Premier League – uncharted territory for a couple of years now – and a substantial bonus, little doubt, for the launch of its Retro kit-based clothes line.

Accordingly it’s signed up probably the most unlikely member of its unbeaten ‘Invincibles” staff (one season anyway) Ray Parlour, a London lad amid the likes of greats like Thierry Henry, Dennis Bergkamp and Patrick Viera.

There’s a pop-up store in Soho too. Inventive by Weirdo.

Ray is masquerading as its artistic director.

Might be an adland CD of a sure classic, after they all had faux-cockney accents (wherever they got here from) and their customary first written sentence was “open on a desert island seashore.”

MAA artistic scale: 7.