Every month, we get a couple of thousand returning guests via browser push notifications that we built-in with our website. For those who’re a first-time customer to our website, you’ll discover the request that’s made on the high of the web page once you go to the positioning. For those who allow these notifications, every time that we publish an article or need to ship a particular provide, you obtain the notification.

Over time, Martech Zone has acquired over 11,000 subscribers to our browser push notifications! Right here’s what it seems like:

Push Monkey is a cross-browser notification platform that’s easy to arrange and combine into your web site or e-commerce website. It’s a reasonable technique of getting guests to return to your website with out requesting any private info.

What’s a Push Notification?

A lot of digital advertising makes use of pull applied sciences, that’s the consumer makes a request and the system responds with the requested message. An instance is perhaps a touchdown web page the place the consumer requests a obtain. As soon as the consumer submits the shape, an e mail is distributed to them with a hyperlink to the obtain. That is helpful, nevertheless it requires the motion of the prospect. Push notifications are a permission-based methodology the place the marketer will get to provoke the request.

What’s a Browser Notification?

All main desktop and cell browsers have a notification integration that permits manufacturers to push a brief message to anybody who has opted into their website’s notifications. This contains Chrome, Firefox, Safari, Opera, Android, and Samsung browsers.

The important thing profit fo browser notifications is that readers may be knowledgeable about your content material always: when studying different web sites or whereas working in different apps, even with the browser closed. As effectively, even when the pc is just not lively, the notifications queue and are displayed the second it wakes up.

Examples of Browser Notifications

Except for studying when Martech Zone is publishing an article or making a proposal with considered one of our companions, browser notifications additionally permit:

Coupon Alerts – You publish a brand new coupon code or low cost code that you simply need to market to subscribers.
Ecommerce Activation – Your customer considered a product web page however didn’t add the product to their cart.
Lead Nurturing – Your customer began to fill out a type on a touchdown web page however didn’t full the shape.
Retargeting – A reservation website can retarget guests that looked for a reseveration that’s now open.
Segmentation – Your organization is launching an occasion and needs to focus on guests to your website from the area.

Push Monkey Options Embrace

Integrations – Shopify, Click on Funnels, Magento, Squarespace, Joomla, Instapage, Wix, WordPress, and different platforms have native integrations with Push Monkey.
Automation – Push notifications may be despatched out robotically through a workflow relatively than requiring you to manually execute every marketing campaign.
Filtering – Management what sort of content material to ship out notifications for.
Focusing on – Outline curiosity segments in your subscribers with the intention to goal them topically or geographically.
Ecommerce – Deserted procuring cart, back-in-stock notifications, value drop notifications, product evaluation reminders, and welcome reductions may be robotically configured.

Browser Notifications Plugin for WordPress and WooCommerce

Push Monkey has a completely supported WordPress Plugin that includes publish varieties, classes, and Woocommerce deserted carts… all with reporting accessible proper in your dashboard! No theme or coding is important – simply set up the plugin and go.