Promoting Digital Music On-line: Platforms, Suggestions, and Methods

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As soon as upon a time, pursuing music was the stuff of pipe goals. Shifting to L.A. to hit it huge, signing a report deal, and perhaps—with lottery-ticket odds—placing it huge as a pop star.

However is that obligatory anymore? Immediately’s digital music setting has a serious profit for artists of any kind: you will discover distribution nearly wherever.

Do you make Norwegian loss of life steel? In case you have a prepared buyer in New Zealand, you’ll be able to promote them your album with a click on.

Nonetheless, one problem stays. You’ll nonetheless want to seek out the place the music lovers are, even when there are over 82 million individuals paying for music streaming companies. Listed here are some ideas for chopping out the intermediary and promoting your music on-line:

promote music on-line

Individuals used to maneuver to the massive metropolis to land a report deal for one purpose: there was nowhere else to go.

You couldn’t report and print your individual vinyl album or CD, in spite of everything.

However music has modified. Solely 9% of all music bought in 2022 got here within the type of bodily albums. Lately, vinyl and CDs are collector’s gadgets—with the majority of music coming in streaming kind:

Graph showing paid music streaming subscriptions over time

Meaning you can attain your dream—you simply must determine the place your digital dwelling can be. Listed here are just a few frequent choices:

  • Bandcamp
  • Soundcloud
  • Spotify
  • Airbit
  • BeatStars
  • YouTube
  • Your personal web site

Your key resolution: to platform or to not platform?

In the event you promote music by yourself web site, you gained’t need to pay exorbitant charges. However if you happen to use a platform like Bandcamp (which fees 15% in your gross sales) or Soundcloud, you’ll get extra publicity and distribution. 

You can even attempt a hybrid strategy: construct on a platform with the last word objective of creating a following that’s 100% yours.

Construct your on-line music presence

A musician doesn’t all the time want a full web site. However if you happen to’re fearful about how huge a chew the platforms can take out of your earnings, you possibly can think about a 3rd possibility, like utilizing touchdown pages to promote your music on-line.

Doing so means you may as well construct an e mail record and talk along with your viewers as you make new gross sales. New album to drop? Think about how way more engagement it should get when you’ll be able to ship it to each fan who’s come your manner.

Within the case of AWeber, there’s even a function referred to as “auto publication.” This robotically triggers if you happen to tie it to an RSS feed, and can immediately inform your viewers a few new music launch (no legwork required.)

After getting the methods in place—and sufficient followers watching for brand new releases—you’ll be able to distribute your personal music and make gross sales with just some clicks. 

No report firm contract required.

Takeaways for promoting music on-line within the digital age

Promoting music on-line requires quite a lot of clicks of labor, in fact.

You’ll need to put the methods in place and appeal to a following if you wish to make severe cash.

However that doesn’t imply the method needs to be sophisticated. Let’s have a look at among the takeaways and ways you can begin incorporating instantly:

1 – Add music to an current touchdown web page 

At any time when somebody lands in your web site, you need them to get a pattern of the products. 

This entices them to stay round. In the event that they like what it’s important to provide, they’re extra possible to enroll in updates. 

So add music to an current touchdown web page through the use of our device at AWeber, and also you’ll create a much more attractive net presence for potential followers.

2 – Take into account promoting music programs 

Going from zero followers to a well-known, profitable digital artist isn’t a simple journey. However it doesn’t imply it’s important to take a part-time job exterior of the biz to complement your earnings, both. 

You may promote on-line music programs to pay the payments whilst you’re recording your albums and singles—all whereas preserving your expertise sharp.

And there’s extra excellent news: you should utilize AWeber to signal individuals up on your publication. Which means as you construct up a following on your helpful music ideas, you’re concurrently constructing a possible viewers on your subsequent launch.

3 – Join your publication neighborhood to music-relevant apps 

Connecting the e-mail service supplier you employ with music-relevant apps means you’ll be able to simply hyperlink up your favourite high-exposure music platforms to seize potential followers (and probably drive gross sales, too.) 

For instance, the AWeber integration lets you join your publication to platforms like BeatStars, Gumroad, Sellfy, Evenium, or Airbit so you’ll be able to simply get your music (and tickets to reveals!) in entrance of publication subscribers. 

Making headway within the trade—with no contract

Once you construct your individual digital presence, you don’t want a report contract to make cash from music. The times of transport CDs out or signing with music labels have had their heyday, however now artists personal extra of their unique work.

Are you prepared to begin constructing an viewers on your newest launch, or start incomes cash due to a ardour for music? Begin your personal model of a report label by including your music to an AWeber touchdown web page, seize extra of your viewers, and begin turning your music into your earnings.