Forward of the annual occasion in London in Could, Programmatic Pioneers Summit has now launched it official 2022 business report: The Way forward for Digital Advertising and marketing: The Rise of Video, First-party Information and Contextual Concentrating on. The paper consists of the newest developments, info, numbers, benchmarks and opinions from programmatic and media leaders.
In Q2 of 2022, Programmatic Pioneers surveyed 100 Programmatic Heads and Administrators of Digital Advertising and marketing from organizations throughout Europe, to find the challenges they’re going through in 2022 and the progressive options being dropped at the desk.
The survey was performed by appointment over the phone. The outcomes had been compiled and anonymised by WBR Insights and are introduced right here with evaluation and commentary by the Programmatic Pioneers neighborhood.
Report Key Findings:
- The cookie is crumbling, viewers segmenting is the most important problem for heads of selling – 53% of respondents say the dying of third-party cookies is the most important impediment to efficient viewers concentrating on.
- Selecting or implementing new platforms is proving much less of a problem – In relation to selecting or implementing a buyer knowledge platform (CDP), knowledge administration platform (DMP) or knowledge platform, simply 34% and 32% respectively say it’s a battle.
- The bulk say they aren’t planning any platform adjustments within the coming 12 months – 52% say their organisations usually are not planning emigrate to a CDP, DMP or knowledge platform over the following 12 months.
- Enhancing ROI on advert and media spend is a giant concern – 69% of respondents say it’s a precedence in the case of their media shopping for method.
- First-party knowledge is being deployed to drive higher returns on advert spend – 57% report enhancing ROI is the primary affect first-party knowledge is having on their organisations’ media technique.
The matters detailed on this report may even be coated within the Programmatic Pioneers Summit occasion in Could 24th – 25th.
