In actual life, Casinos use some easy however extraordinarily efficient methods to pursue folks in enjoying extra. You may’t discover clocks in Casinos. No home windows, no exterior interplay. So, no observe of time. Nonetheless, they gives you free drinks, alcohol, and a glowing world. On this method, gamers stay completely satisfied even when they’re dropping. 

That is how they handle folks in real-life casinos. Now, let’s check out what on line casino video games are doing to enhance conversion charges and cellular person acquisition methods, we could? Earlier than you even begin interested by tips on how to promote an app, you should guarantee that your product web page is able to flip some guests into clients.

For this matter, we selected 15 extremely in style On line casino Video games from the High Charts and can analyze their product pages to know how they flip guests into customers.

App Icons

Within the search outcomes or featured apps, at any time when customers encounter your app, the app icon might be the very very first thing they interact with. Because of this the icon of your app holds prime significance in bettering your app retailer conversion charges.

After we have a look at the app icon preferences of On line casino video games, we see that they closely financial institution on the colours of black, inexperienced, and crimson. Take into consideration any on line casino that you’ve got ever been to, or image a on line casino from a film you probably have by no means been to 1. You’ll notice that these colours are additionally utilized by real-life casinos. Inexperienced poker tables, crimson carpets, slot machines, and even the personnel have these colours on their uniforms. 

Let’s speak about why. 

You will have most likely heard of coloration advertising and marketing earlier than. It’s a advertising and marketing technique for benefiting from sentiments related to sure colours. As an example, whereas crimson is seen as the colour of ardour, love, and anger,  inexperienced signifies abundance and new beginnings. Black, however, is normally related to class and luxurious. If these don’t summarize what playing is, nothing can. 

Subsequently, it is smart that on line casino apps are benefiting from these colours of their app icons for his or her cellular recreation advertising and marketing efforts. Whatever the class of your product,  coloration advertising and marketing and projection of sentiment needs to be in your guidelines. 

Furthermore, playing cards and cube are closely utilized within the app icons of on line casino video games. There are two causes behind this. The primary is the truth that, individuals who gamble love these visuals. The second is, they spotlight what the app is about and what video games they provide. You will need to replicate your app’s content material and theme in your app icons and On line casino Video games are doing a terrific job on this.

You may all of the details about your rivals’ artistic property in our Inventive Asset Hub. On this method, you’ll be able to optimize your personal visuals by analyzing the highest artistic property in your class. 

Generic Key phrases Dominate Listed Fields

After we have a look at the app titles of On line casino video games, we see that they like generic key phrases fairly than model key phrases. Zynga Poker, Caesars Slots, and Slotomania are the one ones with a model title of their app titles. This strategy matches effectively with the style since most customers seek for particular video games resembling BlackJack, Solitaire, or Bingo. Subsequently, having these phrases within the app titles put these video games in entrance of the ASO race. 

So what else helps you get higher rankings? Your subtitles. After your app title, your subtitle is likely one of the most weighted elements that influence your app key phrase rankings. Apart from On line casino Craps Professional 3D, each on line casino recreation on our listing is benefiting from them. 

As you’ll be able to see above, On line casino video games make the most of these key phrases essentially the most of their subtitles. Slot(s), Card(s) and Sport(s) get the top-shelves. Subtitles offer you an additional key phrase area which you could profit from to extend your natural rankings. For this matter, one ought to make the most of them in one of the best ways doable. 

As our ASO Intelligence exhibits that customers are looking for these key phrases very often the highest three key phrases utilized in subtitles have search scores of 59,46 and 80 respectively. Subsequently, we will state that almost all on line casino video games are conscious of the benefits of subtitles. 

Video Previews and Screenshots for On line casino Video games

Now, let’s take a look at what On line casino video games are doing to enhance their conversions with video previews and screenshots.

Video Previews

Before everything, we now have to say that 9 out of the 15 on line casino video games welcome customers with a video preview. Customers most likely would need to take a fast have a look at what your recreation is about and a video preview could be the right instrument for this job. 

Let’s have a look at some examples.

What attracts a gambler higher than the fun of successful actual cash, proper? As you’ll be able to see right here, Match to Win begins with a motion and sound paying homage to a slot machine to say “Win Actual Money”. Then they present a person who gained cash and proceed to the true gameplay.

 Some gamble with pure luck and a few gamble with information. This on line casino recreation tells tips on how to play higher. It highlights your errors and exhibits the most effective strikes. On this method, Black Jack 21 Professional Multi-hand differentiates itself from different video games which might be solely targeted on offering a recreation of Black Jack. This preview may be notably efficient for attracting customers who already know BlackJack. By telling customers what they’re missing,  you’ll be able to tease your method to conversions!

Solitaire is one other in style card recreation. Furthermore, the app retailer is full of on line casino video games which might be about Solitaire. For this matter, explaining your worth propositions within the video previews is of important significance as a result of the competitors is harsh. As you’ll be able to see, Solitaire by Brainum presents stats and completely different scoring kinds and customizing playing cards and backboards. 

Screenshots

For those who determined to not make the most of video previews, then screenshots are your final conversion castles. Much like video previews, it’s a must to make it catchy and interesting however you shouldn’t neglect to explain your recreation. 

Pool Payday is a type of on line casino video games that don’t use a video preview. As an alternative, they’re showcasing their recreation with a screenshot set. As you’ll be able to see, we now have visuals of actual gameplay and plenty of completely satisfied faces. As a result of Pool Payday needs to create a way of positiveness, to indicate pleasure and winnings in these screenshots.  

This strategy is extraordinarily frequent on this class. 

Right here is one other instance. We see screenshots that describe the gameplay, inform customers that they’ll earn actual cash, and show a lot of completely satisfied customers. 

After we have a look at the product pages of On line casino Video games, we see that they don’t seem to be solely selling the sport but in addition a pleasing feeling of pleasure. Identical to real-life casinos. 

What sort of video previews and screenshots they’re utilizing is introduced in a single easy dashboard. Moreover, you’ll be able to enhance your app titles and subtitles through the use of our Key phrase optimization instrument. 

Rankings and Evaluations for On line casino Video games

Rankings and evaluations are one other important points of product pages. Most customers will resolve whether or not to obtain the app by these sections.

These are the common numbers for our chosen On line casino Video games. Though among the video games are comparatively new to the market, the common evaluation depend continues to be fairly excessive. You may suppose that scores and evaluations are elements of your product pages that you haven’t any management over aside from creating a superb recreation and hoping to get good outcomes. Fortunately, this isn’t the case. 

Responding to the evaluations can truly make an enormous distinction. It lets you join together with your person base on a deeper degree. It exhibits that you’re listening to their requests and complaints.

When a person is completely satisfied together with your recreation, they present their appreciation by leaving a constructive evaluation, which helps conversion charges since different customers who see these evaluations will likely be one step nearer to downloading your app. Additionally, they’ll see that you’re responding to those feedback; nevertheless, the true influence lays behind the unfavourable evaluations.

You can’t solely select to reply constructive evaluations. If you go away unfavourable evaluations unanswered, this can trigger a drop in your public picture. In different phrases, should you don’t care or take heed to your customers, they’ll cease enjoying your recreation and in addition negatively affect customers within the consideration stage. 

As you’ll be able to see, On line casino video games are respondents to each constructive and unfavourable evaluations. On this method, they interact with their customers,  present prospects that the app continues to be actively maintained, and probably flip unfavourable evaluations into constructive ones.

One of the best ways to hit 21 is to know the following playing cards. Equally, when you’re competing for app downloads, it’s best to know concerning the market. Our cellular app Intelligence instruments allow you to observe your rivals and see their person acquisition methods and techniques, permitting you to maximise the effectiveness of your app advertising and marketing methods.

Schedule a Demo with our consultants now to see how one can profit from all of our instruments to maximize your progress.