Milliways labored with design company, Analogue, to develop a novel model world each on and off pack, that might immerse followers within the Milliways Universe. Combining its “tremendous pure” plant-powered and plastic-free substances with space-themed visuals and its witty tone of voice, a transparent id was developed designed to enchantment to the on a regular basis client.
The primary sticking level for plant-based chewing gum, is that almost all of individuals don’t realise that they’re chewing bits of single-use plastic once they go for standard big-brand gum.
It was crucial that the brand new packaging wouldn’t solely visually disrupt the class and set itself aside on the cabinets, but in addition assist to coach prospects about plastic-free substances, not simply plastic-free packaging.
Milliways slogan is “The Way forward for Gum is Right here”, because it units out to make plastic-free chewing gum the norm through the use of sustainable, plant-based and biodegradable substances.
The rebrand strikes an ideal and kooky stability between outer-space and planet earth’s components, from rocket ships to watermelons and mint leaves. The colourful colors and revolutionary feel and look of Milliways goals to enchantment to a large viewers while catching the eye of younger, forward-thinking and sustainability-minded customers.
Jamie Cullen, designer at Analogue stated: “Once we got down to refresh the Milliways model there have been two key issues we regarded to realize: simplifying the model emblem into one thing iconic and immediately recognisable and streamlining the visible aesthetic to create a extra coherent model story.”
The model refresh might be rolled out throughout Milliways’ total model universe with new-look packaging, sturdy visuals for social media and a whole revamp of the corporate web site.
Milliways CEO and founder, Tom Raviv, stated: “It was vital for us to construct on the prevailing model id we’ve established while pushing the model and designs to the subsequent stage to make Milliways recognisable to everybody, in every single place.
“We’re at all times fascinated with the long run and the way our merchandise can form it, so we wished to include aspirational ‘futuristic’ hues into the designs, while nonetheless paying homage to the pure and sustainable substances we use in our chewing gum. It was additionally important that we highlighted our plastic-free substances to distinguish Milliways from large gum manufacturers that use petroleum-derived plastics of their recipe.
“In the end, we’re a enjoyable, artistic and personable model at coronary heart and we wish this to be mirrored throughout each contact level an individual has with Milliways, from our packs to our advertising and marketing. We wish everybody to really feel part of the Milliways Universe.”
