Pinterest has introduced one other unique video partnership, this time with writer Dotdash Meredith, which is able to convey content material from a spread of well-known life-style manufacturers to the app.
As per the above tweet, Pinterest says that the brand new partnership will convey practically 200 unique movies to the platform, which might be aligned with annual moments that its viewers is engaged with – ‘starting from wedding ceremony season to the holidays’.
As per Pinterest:
“The partnership kicks off this month with “Colorscapes,” a must-see video collection from Higher Houses & Gardens capturing tablescapes impressed by seasonal shade palettes to swimsuit each life second, and later this month, Brides will introduce “Wedding ceremony Costume 360,” that includes this season’s hottest wedding ceremony gown kinds and wedding ceremony traits delivered to life by actual folks in 360-degree movies. Higher Houses & Gardens may also share time-tested ideas and tips printed over the model’s 100 years, that also ring true and useful right this moment, in a collection titled: “Out of the Archives.”
It’s the most recent in Pinterest’s increasing video content material push, which has additionally seen it associate with Tastemade and different well-known manufacturers on unique activations within the app.
In January, Pinterest introduced the same partnership with Conde Naste, which is able to convey content material from Vogue and Architectural Digest to the platform. This expanded content material push will ideally assist Pinterest drive extra engagement, and broaden its viewers past the 450 million month-to-month actives which are presently logging into the app.
Video has been an enormous winner for Pinterest of late, with the platform now serving over a billion video views per day, whereas its video stock elevated by 30% quarter-over-quarter in This autumn. Like all social platforms, video is probably the most partaking format within the app, whereas the vast majority of Pinners additionally say that video content material is extra more likely to affect the actions that they take primarily based on Pin content material.
The addition of extra publisher-created, unique video content material may assist to drive extra curiosity, and generate extra engagement, guiding customers to expanded discovery within the app.