On this episode of The Quick Traack, we converse with Thierry Lonziano, Senior Vice President, International Advertising and marketing & Communication Director at Peugeot in regards to the transformation of a model and rebuilding a world advertising and marketing group from the bottom up. 2020 has examined the muse of each model on the planet. COVID-19 has been a forcing perform in digital transformation, difficult advertising and marketing leaders to reevaluate each facet of their methods. Over the previous couple of years, Peugeot has been on a transformative journey. As a part of that journey, Lonziano has led the model via a serious renovation of its advertising and marketing group. Be part of us as we discover how Lonziano approached this reinvention of promoting at one of many world’s automotive leaders.