Peach, a market chief in video promoting workflow and supply, has at the moment introduced a platform integration with Body.io, lately acquired by Adobe for $1.275bn, making it even sooner to create and collaborate from post-production to advert distribution, all within the cloud.
Peach manages the world’s promoting content material and makes it simple for manufacturers, businesses and media house owners to collaborate on a world scale. Its know-how simplifies sophisticated advert supply processes guaranteeing adverts arrive at their locations in excellent situation. Body.io streamlines the video manufacturing course of by enabling creatives and stakeholders from pre-production by means of approval, to simply collaborate inside their safe cloud platform.
The mix of those two industry-leading platforms helps prospects join the inventive and advert distribution workflows. By permitting motion of property instantly from Body.io into Peach, the method permits a seamless and environment friendly asset journey, serving to to keep away from errors and save a substantial amount of time, without having for file obtain and add, no e-mail chains and no insecure hyperlinks.
Ben Regensburger, CEO at Peach stated: “We’re extraordinarily happy to announce this strategic integration with Body.io. This is a vital transfer for the {industry} and one other key element in fulfilling Peach’s objective – to assist repair how promoting works. This integration is the primary of its type, permitting customers to switch information straight from post-production to high quality management and distribution to broadcasters, social, advert servers and extra.”
Elena Sanz, Publish Manufacturing Producer at Engine, a High 10 UK inventive company and shopper of Body.io and Peach stated: “If we needed to describe this integration, it might be ‘game-changer’! The entire workflow is now a lot extra streamlined. Recordsdata can go instantly from Body.io into Peach with out having to obtain and re-upload them between providers, saving us time in order that we will work sooner and extra securely than earlier than.”
In recent times, demand for video content material and the variety of non-traditional distribution channels and codecs has elevated considerably. This enables manufacturers to achieve audiences the place they’re, whether or not it’s on-line in social media, by way of OTT providers, or by means of commonplace broadcast. This now signifies that extra property should be delivered to extra platforms and in several codecs than ever earlier than. Naturally, with a rise in parts comes problems with complexity, timeliness, high quality, and elevated folks administration. Purchasers, editors, and producers who’re importing inventive property are confronted with a mess of handbook duties and infrequently face marketing campaign challenges that may decelerate the method, resulting in missed deadlines.
The brand new integration will permit prospects to easily ‘seize’ authorized grasp information in Body.io and switch them on to Peach, making the method loads sooner, safer and extra environment friendly. One other key profit to this technical integration is the flexibility to herald completely different {industry} gamers comparable to businesses, manufacturing, manufacturers, and media house owners to collaborate – making communication and move simpler and sooner.
A streamlined and linked advert workflow course of is now essential for these creatives and types that imply enterprise. Why would manufacturers lose cash on delayed campaigns, lose treasured time importing and downloading information, or chase lacking property? Peach’s integration with Body.io simplifies the whole workflow.
– Improved safety. What number of instances has a marketing campaign asset gone lacking, been incorrect, or been despatched to the incorrect vacation spot? The mix of Peach and Body.io helps enhance safety in order that solely authorized information are transferred. There aren’t any extra insecure emails or hyperlinks. Recordsdata are protected and solely get despatched to the folks they should go to and once they want them.
– Improved high quality management. Peach prospects profit from avoiding main issues like missed airtime, unsynced multi-channel campaigns, and poor high quality adverts served to viewers.
Peach’s integration with Body.io goals to hurry up the activation course of by automating cumbersome handbook work, enabling manufacturers to generate better ROI from their promoting content material. This builds on current exercise at Peach from the acquisitions of Adtoox and extra lately Advalidation, plus integrations with Google Marketing campaign Supervisor, YouTube, Amazon’s Promoting’s Sizmek Advert Suite and Group Corporations – all strategic strikes in direction of Peach’s mission to repair the promoting ecosystem.
About Peach
World video advert administration platform Peach, manages the world’s promoting content material and makes it simple for manufacturers, businesses and media house owners to collaborate on a world scale. Since 1996, Peach has been shaking up the way in which promoting is distributed and powering the world’s most formidable inventive. Broadcasters around the globe depend on Peach day by day. Working throughout over 100 nations worldwide, the Peach know-how has revolutionised advert {industry} workflows, changing laborious handbook duties with automated processes, and providing effectivity, visibility and safety. Its know-how simplifies sophisticated advert supply processes and ensures all adverts arrive at their locations in excellent situation.
About Body.io
Body.io, an Adobe firm, is the world’s main video collaboration platform with over 1.6 million customers. Built-in with most main skilled video instruments, Body.io streamlines the inventive course of by centralizing property and suggestions within the cloud. This enables distant inventive groups to collaborate securely, and in actual time, from anyplace on the earth.
Conceived and designed in 2015 by video creators Emery Wells and John Traver, Body.io is intuitive and easy, but highly effective sufficient for inventive professionals, technical directors, and shoppers to make use of with little (or no) coaching. Body.io accelerates workflows and eliminates obstacles to creativity. From script or storyboard to dailies by means of supply, Body.io has reinvented the fashionable video workflow. Body.io was acquired by Adobe in October 2021 for $1.275 billion.
To study extra please go to http://body.io.
