Curtice Brothers ketchup is a brand new one on us (apparently it’s been round in some kind since 1869) and Ogilvy Berlin is giving the product a stiff take a look at by deciding on bum eating places (in response to Journey Advisor) and seeing what occurs after they inventory the aforementioned condiment.

And, if the reply’s hardly Le Gavroche, there does appear to be an enchancment.

Curtice Brothers’ Bjoern Bremer says: “As a model with a protracted restaurant historical past, we imagine we made a distinction. We introduced some pleasure and helped them keep in enterprise.”

Ogilvy EMEA CCO Stephan Vogel says: “The extraordinary high quality of this product wants a unprecedented thought to carry to the general public’s consideration. A small model must be courageous to get seen.”

Intelligent and fairly convincing from Ogilvy.

MAA inventive scale: 7.