High Ideas for Cannes
Each award present is exclusive and with its personal foible. You type of know what works for various schemes. However with the way in which the award season is structured they will really feel just like the river to the ocean that’s Cannes. And that’s the reason Cannes is difficult to foretell. Sheer quantity and world presence can throw up and throw out totally different winners.
However that mentioned, yearly delivers up an awards juggernaut. Final 12 months it was the work for the Kiyan Prince Basis, this 12 months for me, it must be the CALM’s The Final Photograph. It’s a multi-dimensional expression of the notion that the suicidal don’t at all times look suicidal. The centrepiece being an exhibition of the final picture of those that have taken their very own lives. The ability comes from the truth that all of them are smiling, blissful and seem like they don’t have a care on the earth. The cognitive dissonance that this generates is so highly effective and heart-breaking. It deserves each accolade.
From the elegant to the brilliantly bonkers. Ogilvy’s ‘Harmless Eyes’ work for confectionary model Voiz is unmissable viewing. It’s unbridled creativity at its greatest and a completely recent injection of a lot wanted humour. Every movie is a mini masterpiece of product profit – the coveting and jealousy of wanting what another person is consuming is delivered by a pair of eye-balls that play both sufferer, aggressor or sparring associate. Watching them beat one another up is golden. It’s virtually hopeless making an attempt to elucidate them, you’ve simply received to observe them.
Books = data = creativeness = life. The thought of destroying or prohibiting entry to at least one is an act towards humanity. And standing as much as the proliferation of the horrific thought of guide banning and academic gag orders, Penguin Random Home launched Margaret Atwood’s prescient guide, The Handmaid’s Story in an ‘unburnable’ version. The imagery of the octogenarian creator holding a flame thrower making an attempt to destroy her personal work is unbeatable. It’s craft, materials know-how, literature and cultural narrative all rolled right into a fireproof fuck you to censorship and my favorite piece this 12 months.
Jules Chalkley is chief ECD at Ogilvy UK.