Unbiased London artistic company Now has welcomed 2023 in positive type, successful family-owned Grande Marque Champagne Home Pol Roger after a pitch.

Pol Roger has been round since 1849, consumed in industrial portions by war-time prime minister Sir Winston Churchill (out of a tankard little doubt.) A bottle of Cuveé Sir Winston Churchill 2009 will set you again north of £2000.

Now’s temporary is to draw a youthful viewers to the champagne, blended particularly to draw British palates it appears.

Pol Roger Portfolio MD James Simpson says: “We’re within the lucky place to have increased demand than inventory in the intervening time, so the duty of selling is to create a ‘share of thoughts’ amongst a youthful viewers, while reinforcing the model to loyalists. We had been impressed by NOW’s understanding of the model and the audiences and we’re completely excited to work with them on this undertaking.”

Now chair John Townshend says: “Individuals who know Champagne, know Pol Roger. We’re delighted to be working with such a traditional model.”