The poor previous UK has undergone a veritable barrage of adverts from NHS England via Covid, vital little doubt however hardly prone to create a feelgood issue.

The NHS, probably fortified by all that cash it’s presupposed to be getting from an enormous Nationwide Insurance coverage rise on the way in which (if it goes via) is exhibiting it has life past Covid (not the happiest phrase maybe) by concentrating on coronary heart assaults.

This time with a tricky spot from M&C Saatchi exhibiting a number of the signs.

What was it Maurice Saatchi used to say – brutal simplicity of thought? Lord Saatchi, who’s now not at M&C, would have appreciated this one.

MAA inventive scale: 7.5