Guests to the Cannes Lions from June 20-24 – in particular person this 12 months, we hope – gained’t be in need of a beer, if they will wean themselves off the rosé after all.
Anheuser-Busch InBev has gained the Cannes Lions 2022 Artistic Marketer of the Yr, following within the footsteps of Microsoft, Apple, Google and Burger King.
The brewing behemoth gained 40 Lions finally 12 months’s digital competition together with two Grand Prix. These, nevertheless, have been each in what we’d name ‘goal’ classes, not the results of the excellent artistic Cannes was identified for.
AB InBev CMO Pedro Earp says: “We’ve been on a journey over the past 5 years to embed creativity into the core of our enterprise and this award is a humbling recognition of our progress up to now, in addition to a testomony to the individuals and groups who made it occur.”
There does appear to be a component of Buggin’s Flip about this gong: has anybody gained it twice?
AB InBev does pack huge advertising clout, the one logical purpose why Budweiser might be the world’s greatest beer model.
Right here’s this 12 months’s Tremendous Bowl effort from VaynerMedia.
