To seek out new workers and talk profession at Nordea as a sensible choice, we determined to make use of actually distinctive marketing campaign heroes. They took the form of Scandinavian animal species and embodied the model’s nordic heritage. Their names had been used as copy builders, and their photographs allowed us to create an unique, attention-grabbing marketing campaign which supplied a gentle pipeline of candidates and gained quite a few employer branding awards in Poland. By way of using numerous animals we additionally performed into Nordea’s international Variety & Inclusion technique, highlighting that regardless of the variations we are able to all cooperate. This goes consistent with our marketing campaign’s title: “Differing types. One crew.” The visible aspect of the marketing campaign was constant all through all of the channels – digital, OOH, ambient, and print.