To point out the elemental function of the model within the transition in direction of the longer term, Norauto chosen BETC Paris x BETC Fullsix to create a brand new strategic platform and execute a brand new model marketing campaign. The marketing campaign shall be supported by a 90 second movie “Shifting you each mile of the best way” that highlights the companies and commitments of Norauto.

This marketing campaign is a primary step for the model in affirming its new model mission: mile after mile, we additionally drive motorists ahead.

This promise of sustainable mobility is proven within the movie with the daddy/daughter duo. So totally different from one another, but they handle to bridge the generational hole between themselves, because of mutual studying about small day by day acts, be it on the highway or in the home. Collectively, they’re constructing a extra virtuous future, with the help and help from Norauto.