Nutella is working with social media influencer Nonna Pia on the model’s new “Nutella Nonna” marketing campaign the place she is going to share Nutella recipes, baking recommendation and tales about her life, in accordance with a report in Little Black Guide.
Nonna Pia has over 3 million followers on TikTok, 295,000 followers on Instagram and 63,000 followers on Fb.
She has additionally partnered with Shoprite and the New York Mets.
“We noticed the facility of making the Nutella Nonna and leveraging a really genuine influencer like Nonna Pia,” mentioned Noah Szporn, senior vp of Spreads at Ferrero North America, Nutella’s father or mother firm. “She displays the positivity, allure, and heat of our model and evokes households to bake collectively, particularly with Nutella this vacation season.”
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Why it really works: Nonna Pia affords a compelling story that makes audiences consider their mom or grandmother cooking within the kitchen. The usage of her communicates a terrific message of nostalgia and promotes using the model.
Denny’s affords a t-shirt that unlocks a yr of breakfast
If you purchase a T-shirt from Denny’s early on Thanksgiving Day, you might get complimentary breakfast for a yr, in accordance with a CBS report.
The restaurant will supply a $5.99 T-shirt on its web site beginning midnight on Thanksgiving. The shirt has a QR code on the sleeve that can be utilized every day for a free “On a regular basis Worth Slam” breakfast.
However there’s a catch.
Solely 150 shirts shall be supplied as a part of the promotion.
President John Dillon mentioned the shirt sale is the restaurant’s response to inflation.
“This yr has been significantly powerful on People’ wallets,” Dillon mentioned. “At Denny’s, we’re at all times in search of new methods to supply worth for our diners whereas delighting them with scrumptious meals, so creating an modern, first-of-its-kind wearable supply to unveil on Black Friday was a pure determination for us.”
“The wearable represents a contemporary expression of our ongoing dedication to worth, and we stay up for listening to what our followers suppose and seeing the shirts in our eating places.”
Why it issues: The “purchase a shirt, get a free yr of breakfasts” is a singular promotion getting the eye of the general public and the media. Denny’s is making a small funding for a probably large return in public relations.
New York Instances stays prime information web site on the planet, research says
The New York Instances continued to be the quickest rising and most visited information web site on the planet, with over 470 million visits in October, which was a rise of 67% over September.
NEWS Reporter completed second with 413 million visits, msn.com was third with almost 322 million visits, Fox Information was fourth with over 264 million visits and information.google.com was fifth with over 164 million visits.
Newsweek had the largest fall with a drop of 34% over the earlier yr.
Prime 50 information websites within the US in October: Solar, New York Instances and BBC amongst largest growers https://t.co/qkMnEByZ8L pic.twitter.com/7VIqLgl6fN
— Press Gazette (@pressgazette) November 20, 2022
The research was a part of Press Gazette’s month-to-month rating of the highest 50 information web sites within the U.S. utilizing Similarweb knowledge.
Why it issues: The month-to-month rating is an effective instrument for communicators to assist monitor the attain of their tales by monitoring which internet sites and gaining and dropping readers.
Dave CEO backs the corporate throughout monetary points
Cell banking app supplier Dave could also be down after dropping 97% of its inventory worth, however CEO Jason Wilk says they’re undoubtedly not out, in accordance with a CNBC report.
Wilk mentioned the corporate has sufficient money to outlive the current fintech corporations downturn and is anticipated to succeed in profitability in a yr.
“We’re making an attempt to dispel the parable of, ‘Hey, this firm doesn’t find the money for to make it by way of,’” Wilk mentioned. “We expect that couldn’t be farther from the reality.”
The corporate’s market capitalization elevated to $5.7 billion in February earlier than falling after the Federal Reserve’s fee will increase.
“Should you advised me that only some months later, we’d be value $100 million, I wouldn’t have believed you,” Wilk mentioned. “It’s powerful to see your inventory worth characterize such a low quantity and its distance from what it could be as a personal firm.”
Why it issues: When your model is confronted with powerful information, it’s good to be prepared with a response and a plan to maneuver ahead. Wilk’s message was not simple to share, however the firm communicated its message proactively by way of the excellent assertion
Don’t be WKRP this vacation season
The Thanksgiving season at all times makes us consider the worst PR stunt in TV sitcom historical past.
“Turkeys Away” featured the employees of WKRP in Cincinnati main a promotion with throwing stay turkeys being thrown from a helicopter to the group beneath.
The turkeys as an alternative crashed into buildings, vehicles and onlookers with station information reporter broadcaster Les Nessman (Richard Sanders) narrating the occasion much like the Hindenburg catastrophe.
“As God is my witness, I believed turkeys might fly.” Carlson mentioned after the drop.
Why it issues: We hope your vacation promotions didn’t contain throwing turkeys from helicopters.
The Every day Scoop shall be off Wednesday, Thursday and Friday and make its return on Monday. Have a terrific and secure Thanksgiving vacation.
Chris Pugh is a employees author for PR Every day. Observe him on Twitter and LinkedIn. Ship story concepts to ChrisP@Ragan.com.
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