NHS England is marking Valentine’s Day with a hard-hitting new marketing campaign aiming to lift consciousness of the early signs of a coronary heart assault. The push, referred to as ‘Arms’, was created in partnership with M&C Saatchi London.

M&C Saatchi has partnered with NHS England to create a marketing campaign with the core goal of getting folks to recognise the early signs of a coronary heart assault, which might typically be dismissed or ignored.

Coronary heart assault signs aren’t at all times extreme, with folks typically getting a squeezing sensation throughout the chest or a normal feeling of unease, reasonably than the sudden sharp pains typically seen in portrayals of coronary heart assaults in common tradition. The brand new marketing campaign goals to lift consciousness of this and provides folks the encouragement and permission they should name 999 instantly in the event that they expertise these signs.

A strong 30-second movie, directed by Barney Cokeliss at Mad Cow Movies, depicts the early signs of a coronary heart assault by displaying a person standing in a layby in conjunction with a street, with arms rising from his jacket and squeezing his chest. The voiceover tells viewers: “The early signs of a coronary heart assault don’t at all times really feel extreme, nevertheless it’s by no means too early to name 999.”