NewJeans Talks BBMAs 2023 Efficiency, Style & Extra – WWD

After touchdown its first No. 1 and first entry on the Billboard 200 albums chart with their EP “Get Up” in August, NewJeans, which options Minji, Hanni, Danielle, Haerin and Hyein, made its U.S.-awards debut on the Billboard Music Awards 2023 on Sunday. The Ok-pop group took the stage to carry out their hit singles “Tremendous Shy” and “OMG.”

“We practiced rather a lot and made certain we had been all on the identical web page concerning the kind of power and the efficiency we needed to painting,” Hanni instructed WWD. “We’ve put in further effort,” Haerin added. 

Because the “bunnies” — the nickname given to NewJeans’ followers on-line — got here to know, trend is an intrinsic a part of NewJeans’ performances and it wasn’t completely different on the BBMAs. Channeling preppy inspiration with Y2K components, the Ok-pop stars wore schoolgirl outfits harking back to Britney Spears’ “…Child One Extra Time” video. 

“It’s a faculty look that matches the intro a part of the efficiency, which highlights every member’s individuality! And personally, I actually favored the “OMG” outfit, which felt so pretty and cute!” Hyein stated. “Our stylist at all times places quite a lot of effort into having refined variations intimately that, relying on the member, symbolize their persona and picture on stage. All whereas holding us according to the identical theme and vibe of clothes as a gaggle,” Hanni added. 

NewJeans is taken into account a phenomenon even within the eyes of the Ok-pop business, which is so used to seeing its artists attain stratospheric numbers in gross sales and streamings. The group, which was nominated for 5 BBMAs this yr, launched its first video in July 2022 and have become the quickest Ok-pop act to hit one billion streams on Spotify in Might. They’ve additionally collected ambassadorship offers with coveted luxurious trend homes. 

“I’ve a lot affection for the manufacturers I work with and I’m excited to see what we’ll work on subsequent!” stated Minj, who turned an envoy for Chanel’s Magnificence, Style and Watch & Jewellery in February. 

Danielle, who was recruited by Burberry in January and by Yves Saint Laurent Magnificence in March, revealed that her ardour for top trend began in childhood. “Ever since I used to be little, I’d have such a blast enjoying dress-ups, choosing out cute outfits and even styling my toys!! I keep in mind going to my grandparents’ home and borrowing their excessive trend clothes pretending I used to be a princess or a rockstar!! My first time being styled was so thrilling and introduced again all these joyful recollections!! I simply really feel that with trend, there isn’t any restrict, and you’ll grow to be whoever chances are you’ll want!” she stated. 

An envoy for Dior since April, Haerin praised the connection between trend and music. “Every artist has their very own distinctive character, I believe all of them affect one another in varied methods,” she stated. “There’s such all kinds of trend on the market and seeing how artists can seize their personalities and characters by way of their styling may be very fascinating and impactful to the viewers,” Danielle added. 

Including to the group’s trend affect, Hanni has been an envoy for Gucci since October 2022 and for Armani Magnificence since February, whereas Hyein turned the youngest Louis Vuitton ambassador in December when she was solely 14 years outdated.