Feminine-founded company Joan, arrange by Lisa Clunie and Jaime Robinson in 2016, has launched its first company exterior New York.
Joan London shall be led by ECD Kirsty Hathaway, former VP inventive at Refinery29, who has additionally labored at Vogue, GQ and AnalogFolk. She is joined by MD Tom Ghiden, beforehand joint head of enterprise management at McCann London, who additionally has AMV BBDO, Gray and Saatchi NY on his CV.
London has been chosen as a hub for the entire EMEA area, which is sweet information for the inventive group within the UK capital. Joan opens with some US purchasers already on board, together with eBay (which it takes over from McCann London), Cereal Companions Worldwide, Uncommon Magnificence and Luna Each day.
Designed as an inclusive company from the outset, Joan was an Adweek Small Company of the Yr in 2022 and is a finalist for Advert Age’s similar record this summer season. Their work spans editorial, content material, social and digital in addition to TV advertisements.
Within the US, purchasers embody S&P International, Fitbit, Virgin Accommodations and Hewlett Packard Enterprise, Fb and Pillsbury.
Lisa Clunie, co-founder and CEO at Joan, mentioned: “The UK is famend for its world-leading tradition and variety and it completely represents every thing that’s essential to Joan. We have now massive ambitions for the UK, and we’re able to create iconic moments for iconic manufacturers and drive all-important change.”
Kirsty Hathaway mentioned: “I can’t wait to fuse Joan’s joyfully rebellious perspective, strategic prowess and massive considering with my editorial and culture-driven background to assist construct trendy manufacturers and inform impactful tales.”
Tom Ghiden mentioned: “I’ve all the time believed within the significance of inclusivity. Joan London celebrates the magic that comes from a superbly curated group of individuals bringing collectively various considering from all walks of life and expertise. We are able to’t wait to begin working with manufacturers which might be enthusiastic about doing one thing new.”
Nice to listen to so many optimistic issues about London, let’s hope Clunie is proved proper.
Joan (l-r): Tom Ghiden, Kirsty Hathaway, Rennie Jennings, Jamie Robinson, Lisa Clunie
