Upfront week is getting a serious last-minute change.

Netflix’s first upfront week occasion, initially slated for Could 17 at 5 p.m. at New York’s Paris Theater, is switching from an in-person to a digital presentation, Adweek has realized.

The streamer knowledgeable attendees of the change in a be aware on Wednesday evening, including, “We stay up for sharing our progress on adverts and upcoming slate with you. We’ll share a hyperlink and extra particulars subsequent week.”

The brand new occasion might be “produced to stream,” Netflix informed Adweek completely, Nonetheless, it is going to not happen on the Paris Theater, and there’ll not be a reception following the occasion.

The streamer additionally confirmed to Adweek that it “made the choice to have no expertise on the presentation as properly.”

Netflix made waves in upfront week in January, asserting it could be taking Paramount’s vacated Wednesday night slot for its first-ever look on the annual promoting showcase.

The Paris Theater was a pure spot for Netflix’s presentation, because the streamer has known as the long-lasting film corridor residence since 2019. Nonetheless, the selection of a smaller venue additionally offered some challenges for entrepreneurs.

The presentation was some of the sought-after for upfront week attendees, with many excited to see the traditionally ad-averse streamer’s debut within the promoting showcase, however the Paris Theater’s restricted seating made tickets tough to return by, Adweek realized after speaking with a number of consumers.

UPDATE: Netflix shifted to a digital occasion after the Writers Guild of America—which is on strike—informed the New York Police Division it could disrupt Netflix’s upfront occasion, which sparked NYPD considerations about pedestrian security, in accordance with a supply conversant in the matter.

Whereas Netflix didn’t give an official cause for the change, the shortage of community expertise for Netflix’s first occasion is price noting. Upfront week occasions sometimes function main expertise to create pleasure round studio choices. Nonetheless, with the continued WGA strike, expertise participation stays a serious query, with celebrities not eager to cross picket traces.

The strike, which is coming into its second week, already induced disruptions throughout NewFronts shows, with picketers semi-blocking the doorway to Peacock’s occasion at Center415 in New York.