Hey, communicators:
Duolingo’s social media presence isn’t solely about posting thirsty movies and threatening customers who don’t full their language classes.
The language training app’s Twitter technique consists of #StreakOfTheWeek, an initiative during which the account asks customers to share tales about how they maintain their Duolingo streaks alive:
Duo actually about to steal your mans.
Congrats to @Rob07071 for successful #StreakOfTheWeek with 896 days 🔥 and retaining Duo high of thoughts throughout all of life’s ✨ vital ✨ moments. https://t.co/DshwPeOJaS
— Duolingo (@duolingo) April 26, 2022
Appears to be like like Duo’s scare ways could be working? 🙃
For #StreakOfTheWeek, we requested for “unsuitable solutions solely” about what retains you motivated to proceed your streak.
Congrats to our winner, @AlysonRickert, with a formidable 1837 days! Your loved ones is certainly secure. 💚😉 https://t.co/GrkwExC6EI
— Duolingo (@duolingo) April 19, 2022
It’s an excellent instance of making the most of the methods audiences are already interacting along with your model to create user-generated content material.
Listed here are at the moment’s different high tales:
Netflix lays off bulk of name journalism group
Streaming large Netflix has laid off most of its 10-person Tudum editorial workers, in keeping with reporting by The Verge.
Whereas this seems to be an enormous setback for the corporate’s model journalism efforts, a Netflix spokesperson instructed Protocol “that there have been no plans to shutter the positioning, calling it ‘an vital precedence for the corporate,’” regardless of latest information that the streamer had misplaced subscribers for the primary time in 10 years.
Many of the 10-person Tudum tradition and developments group was let go, in keeping with one particular person with data of the state of affairs. They mentioned the workers was given no prior warning of the layoffs, and different employees discovered their colleagues had been laid off by way of Twitter. Most of the writers had been skilled journalists that Netflix lured from different retailers, the particular person says. The particular person additionally claims information of layoffs on different groups is forthcoming.
Why it issues: With out the Netflix consultant’s assertion to Protocol, it will seem that the corporate is abandoning ship on its nascent model journalism program. The corporate’s efforts to recruit a various group of journalists to Tudum is now marred by the layoffs, signaling that it could be tough for the corporate to rent extra journos sooner or later.
MEASURED THOUGHTS
A latest report from WE Communications and YouGov reveals a disconnect between the expectations of C-suite members and center managers about firm sustainability measures.
Whereas 61% of govt leaders and C-suite members mentioned that their firm is planning to implement a simply transition technique to extra sustainable operations, simply 40% of senior and center managers mentioned the identical.
“The disconnect between managers and CEOs reveals a possibility for training and collaboration throughout the enterprise,” PR Day by day’s Ted Kitterman writes.
In case your group’s sustainability objectives and practices are murkier than a glowing clear waterway (see what we did there?), then it could be time to work along with your inside comms group about getting everybody on the identical web page.
Learn extra from the WE Communications/YouGov report right here.
Airbnb declares most staff can work from wherever
Journey firm Airbnb introduced this week it should permit most staff to work remotely from wherever with out altering their compensation.
In a weblog publish on the corporate web site, Airbnb shared an inside e-mail despatched to staff by CEO Brian Chesky.
From the weblog publish:
Now, I perceive the anxiousness of not seeing individuals in an workplace — how are you aware in case your staff are doing their jobs when you’ll be able to’t see them? For me, it’s easy: I belief you, and adaptability solely works whenever you belief the individuals in your group. You’ve proven how a lot you’ll be able to accomplish remotely. Within the final two years, we navigated the pandemic, rebuilt the corporate from the bottom up, went public, upgraded our total service, and reported document earnings, all whereas working remotely. It’s clear that flexibility works for Airbnb.
Chesky additionally notes a number of steps the corporate will take to encourage collaboration and engagement whereas a lot of its workforce is distant, together with common in-person meetups and primarily working on Pacific time.
What it means: Staff need flexibility, and employer branding is changing into more and more extra vital as the facility within the job-seeking market has shifted to the employee. Chesky’s e-mail addresses what many see as the key downside to working remotely: A scarcity of engagement and face-to-face interplay. By emphasizing the belief he has in his workforce, Chesky’s assertion speaks to a way of optimistic rapport between the C-suite and Airbnb staff.
ATTEND OUR MEDIA RELATIONS CONFERENCE
Be part of us in New York Metropolis on Might 11 for a one-day, in-person convention all about media relations and measurement.
At PR Day by day’s Media Relations & Measurement Convention, you’ll discover ways to rating the protection your model deserves and generate outcomes—after which showcase these outcomes to administration. You’ll additionally study the most recent measurement instruments and strategies for every little thing from inside comms and media relations to social media.
Every attendee will obtain a Media Relations & Measurement Convention Certificates of Completion.
Register right here earlier than April 27 to obtain a particular attendance price.
COMMENT
