LONDON — Mulberry has opened its inaugural pre-loved pop-up retailer on Poland Avenue in Soho, showcasing items from the limited-edition collaboration with Stefan Cooke and celebrating the model’s circularity program, Mulberry Trade.
The pop-up store shall be open till Sept. 26.
The baggage on show are from Cooke’s latest London Style Week assortment. The capsule was curated by design duo Cooke and Jake Burt.
“We love the thought of transforming and refining pre-loved luggage, and bringing a brand new degree of historical past to designs with an distinctive degree of craft. It’s wonderful to be working with and being a part of a historical past of a model that we’ve discovered aspirational for such a very long time. This seems like an actual marriage of concepts and a brand new blueprint when it comes to pre-loved design,” Cooke mentioned.
An edit of pre-loved Mulberry luggage within the signature Bayswater, Alexa, Roxanne and Antony can also be obtainable on the pop-up retailer.
The inside house combines components that mirror Mulberry’s aesthetic, with plastered partitions adorned with flowing strains, whereas incorporating a graphic model of Cooke’s attribute slash design approach on the shop mirrors.
At some point of the pop-up a program has been created to mirror Mulberry’s values and aesthetic by the use of occasions equivalent to a dialog between the cofounders of Stefan Cooke and a bakery partnership with Grasping Cow Bakes.