Mom has scored one other medium-sized win within the at all times tough US market (for UK businesses), retaining Sonic-Drive-In in a repitch towards FCB. Sonic spends about $300m yearly on its burger chain.

This follows its win of Dow Jones (Wall Road Journal et al.) final week.

On the identical Mom london has been knocked off the shortlist for Vodafone (on the “chemistry” stage based on Marketing campaign, so early on) as now has incumbent Ogilvy, which pitched as a part of a WPP bundle. AMV BBDO, Leo Burnett and McCann stay within the operating. New Business Arts handles Vodafone Worldwide.

It appears odd for any huge consumer not to maintain Mom on board, till the ultimate phases at the very least, as, in contrast to most of its friends, it may be assured to provide you with one thing radical. And, boy, does Vodafone want it. Its latest Christmas effort from Ogilvy was OK however, through the years, it’s wasted more cash on horrible promoting than simply about some other huge British firm.

Mom’s fortunes within the US presumably owe one thing too efforts of world CEO Michael Wall, who’s collected a whole lot of Air Miles since becoming a member of the company, and New York CCO Oriel Davis-Lyons. Davis-Lyons held senior posts at Spotify and Droga5 beforehand (he started his working life as a chef, which type of is smart.)