Mom London has wasted no time in changing its just lately departed chief artistic officers, Ana and Hermeti Balarin, who are actually at Wieden + Kennedy Portland. Felix Richter, the co-CCO of Droga5 New York, the place he has labored for the final 11 years, is taking on the highest artistic publish at Mom, each in London and globally.

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Felix Richter, Chris Gallery, Katie Mackay-Sinclair

The American, who has German heritage and continues to be in his mid-30s, studied on the Miami Advert College in Europe. He’ll transfer to the UK and be a part of longstanding companions, Katie Mackay-Sinclair and Chris Gallery, to steer Mom London.

Richter gained a Cannes Lion Cyber Grand Prix for Beneath Armour’s “I Will What I Need” marketing campaign that includes Gisele Bündchen, and a Movie Craft Grand Prix for “Rule Your self – Michael Phelps”. In 2017, he was named Adage’s artistic director of the yr.

Chris Gallery and Katie Mackay-Sinclair, companions at Mom London mentioned: “This wasn’t nearly discovering the perfect artistic chief on the earth; it was additionally about discovering our associate. Felix brings a ardour for our work, our tradition and our values – however vitally, additionally the ambition and out of doors expertise to problem us about what Mom will be. The place we love simply acquired a complete lot extra thrilling.”

Robert Saville, founding father of Mom, mentioned: “Along with being an distinctive artistic chief Felix is a really particular human being. We couldn’t be extra enthusiastic about him becoming a member of Katie and Chris and the entire Mom household. He’ll problem us to achieve even increased artistic requirements however I additionally know he’ll deliver his humility and integrity to bear on all the things we do.”