In addition to being a holy month for Muslims, Ramadan is gaining cultural traction within the UK. There are Ramadan lights in Piccadilly Circus, a Ramadan Pavilion on the Victoria & Albert Museum, and a Premier League-sanctioned a pause throughout matches for footballers to interrupt their quick (Iftar) if they’re enjoying at sundown.

There are normally just a few advertisers who become involved, notably adam&eveDDB’s 2021 “Ramadan League” marketing campaign for EA Sports activities. This yr, Mom has constructed a database of shifting sundown timings throughout the UK, and deployed dynamic OOH to change its adverts throughout the entire month.

Round 88% of British Muslims dwell in large cities, so Mom has focused London, Birmingham, Bristol, Liverpool, Manchester, Leeds and Glasgow.

Can Akar, head of EMEA advertising and marketing at Uber, stated: “Our new Ramadan marketing campaign not solely celebrates the superb dishes which might be on the coronary heart of Iftar dinners but in addition but in addition reminds our Muslim prospects with date and city-specific Iftar instances to allow them to schedule their deliveries for having fun with scrumptious Iftar meals”.