Sonic branding company DLMDD has labored with Mini to soundtrack their newest advert marketing campaign, selecting music legend Pharrell Williams’ monitor Come Get It Bae to assist the worldwide marketing campaign entitled ‘Editions’.

Working in partnership with Media Monks and Anomaly, DLMDD was tasked with discovering the proper sound for launching three Editions to Mini’s automobile vary, with the marketing campaign reintroducing Mini’s British bulldog mascot.

As a part of the marketing campaign, distinctive characters have been created for every Mini Version: with the Resolute being playful; the Untold being refined; and the Untamed being adventurous. The advert contains every Version being given its personal CGI-enhanced spot, earlier than all three come collectively, all set to Pharrell’s Come Get It Bae.