Microsoft Promoting has prolonged the deadline to maneuver from Expanded Textual content Adverts to Responsive Search Adverts as soon as once more. As an alternative of it being August 29, 2022, Microsoft is now pushing the deadline off to February 1st, 2023. That is one other 5 months!

“For individuals who should be engaged on the Expanded Textual content Advert to RSA migration, we heard your want for extra time and have prolonged our timeline by a further 5 months,” Microsoft wrote.

Now, beginning on February 1, 2023, RSAs would be the solely search advert kind that may be created or edited in customary search campaigns. With the main target of this migration being that will help you effectively drive a stronger return on funding (ROI), Expanded Textual content Adverts will proceed serving together with RSAs, however we’ll not help the flexibility to create new, or edit present, Expanded Textual content Adverts transferring ahead, Microsoft added.

In fact, Microsoft is telling everybody they need to migrate sooner as a result of it’s higher.

Discussion board dialogue at Twitter.