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Microsoft Promoting Companions: What’s new in 2022

2021 has really been a 12 months of innovation, renewal, and steadfast dedication. Whereas companies throughout the globe have been recovering, rebuilding, and adapting to the brand new regular, our extremely valued companions have been dedicated to serving to their clients develop by Microsoft Promoting and discovering new methods to succeed in additional. We’re pleased with their resilience and proud to proceed to face by them each step of the way in which. We try to assist our companions develop their enterprise, have interaction in partner-exclusive studying initiatives, and acknowledge their exhausting work and success. We will’t wait to see what we are able to accomplish collectively in 2022!

We’re increasing

As Microsoft Promoting expands into new markets, the Microsoft Promoting Associate Program is happy to ask businesses from 4 of the 29 new markets launching in 2022: The Czech Republic, Poland, Portugal, and South Africa might be becoming a member of the Associate Program on the Associate tier. With this addition, there might be 26 international locations eligible to affix, develop, and succeed with the Associate Program. We sit up for assembly and strengthening {our relationships} with our newly eligible and extremely valued companions, in addition to increasing alternatives into these areas.

Open enrollment for the Microsoft Promoting Associate Program has begun!

Open enrollment for the Choose and Elite tiers of the Microsoft Promoting Associate Program will run from January by March. The chance to enroll on the Associate tier and start unlocking advantages will stay accessible year-round.

In case you’re able to enroll however aren’t positive what tier you qualify for, attain out to Microsoft Promoting help or your Microsoft Promoting consultant.

  • Businesses can even apply for the Associate Program on our associate web site.
  • Web-new Channel Companions can be part of this system together with the Channel Associate grasp phrases and circumstances, and their addendum. Attain out to your Microsoft Promoting contact or Microsoft Promoting help for extra info.
  • In case you’re a Provide Associate within the Associate Program, attain out to your Microsoft Promoting contact.
  • Know-how Companions can solely be part of the Associate Program by invitation presently. To study extra about becoming a member of as a Know-how Associate, attain out to Microsoft Promoting help for extra info.

The Microsoft Promoting Associate Program tiers are decided by stage of funding in Microsoft Promoting, along with different necessities. Your Associate Program tier will stay for a calendar 12 months and might be evaluated each December to take impact January 1.

Given the continued enterprise disruption brought on by COVID-19 this 12 months, Microsoft Promoting has made the choice to keep up associate standing for the 2022 program cycle for all present companions who’ve met no less than 50% of their tier threshold in the course of the 2021 calendar 12 months. Companions will keep their tier standing and advantages for all the program cycle that runs from January 1 to December 31, 2022. We’re dedicated to serving to companions by this troublesome time, supporting their future progress, and celebrating their successes. Current companions will obtain a communication later this month to substantiate associate standing and advantages for 2022.

We proceed to take a position strategically to ship assets, instruments, and alternatives to satisfy our companions’ wants for continued and regular progress within the regularly altering promoting panorama. We’re right here to assist plan a path for continued restoration and progress that would allow companions to succeed in the next tier by 2023.

Associate digital occasions and recognition

Our unique associate occasions are a few of the most anticipated advantages we provide to our enrolled companions:

  • Elevate

    • One of the vital valued advantages for our Elite and Choose companions is the chance to attend the Microsoft Promoting annual associate occasion, Elevate. Elevate will happen just about this 12 months on Wednesday, April 27, permitting all our world companions to affix us for this necessary occasion. Save the date and search for extra info in early 2022.

  • Regional Associate Awards

    • The Microsoft Promoting Associate Awards have fun our Elite and Choose companions for the unimaginable work they’ve finished in 2021 throughout plenty of classes within the Americas, Europe, and Asia Pacific. This 12 months we launched the Social Impression Awards, a sub-category that options our companions’ inspiring options and celebrates changemakers who drive goal and motion. Elite and Choose tier members are all invited to affix the digital Regional Associate Awards on February 10, the place we’ll announce the winners with all of the celebration and recognition they’ve come to count on. (Nominations for Our Associate Celebration is a bi-annual recognition program for our Associate tier members, acknowledging and rewarding excellent, artistic, efficient, and passionate work by our search promoting companions working with Microsoft Promoting. This program is obtainable to companions throughout america, Canada, Australia, United Kingdom, France, Germany, and the Netherlands areas.our 2021 12 months’s awards are actually closed and winners might be introduced in February).

  • Associate Celebration

    • Our Associate Celebration is a bi-annual recognition program for our Associate tier members, acknowledging and rewarding excellent, artistic, efficient, and passionate work by our search promoting companions working with Microsoft Promoting. This program is obtainable to companions throughout america, Canada, Australia, United Kingdom, France, Germany, and the Netherlands areas.

  • Activate

    • Activate was created to handle the wants and alternatives of our small- or medium-size enterprise companions. It gives a possibility for companions to listen to instantly from Microsoft executives and subject material specialists as they supply trade insights on present client developments, product experience on adapt to current modifications, and a sneak peek into future Microsoft Promoting choices. Remember to tune in to Activate on Wednesday, Might 18.

Associate Sweepstakes and studying alternatives

All year long, our Associate Program advantages embody a number of investments within the ongoing studying and growth of our companions to help them within the more and more fast-paced digital age.

  • Thought Management Sequence

    • In 2021 we launched the Thought Management Sequence for our Elite companions. This collection focuses on subjects that drive information and alter to carry worth to our companions’ enterprise.

  • Private Improvement Sequence

    • After a profitable pilot in 2021, we’re additionally proud to supply a brand new Private Improvement Sequence to our profit line-up for all associate tiers in 2022. This new program focuses on priceless skilled growth subjects that drive particular person progress, each inside and outdoors of the digital advertising and marketing subject.

  • Microsoft Promoting Sweepstakes and Contest

    • We’re happy to broaden our annual unique Associate Sweepstakes and Contest. The Sweepstakes is now accessible to all associate tiers in america, Canada, United Kingdom, Germany, Netherlands, and Norway. The Contest is open to eligible members in Australia, New Zealand, France, and Israel. In our 2021 Sweepstakes and Contest, Company, Channel, Provide and Know-how Companions presently enrolled within the Microsoft Promoting Associate Program had the chance to win thrilling prizes like an Xbox Sequence X sport console, digital reward playing cards, and extra. We additionally partnered with Items for Good to proceed Microsoft’s dedication to making a constructive influence by social change. Companions have been capable of make donations to all kinds of worldwide organizations on the Items for Good Donation Platform along with their different prizes.

Higher collectively

Belief, transparency, and the worth of partnerships have by no means been as necessary as they’re right this moment. We’re grateful for our companions’ dedication and dedication, and sit up for our continued collaboration.

As we hold shifting ahead collectively within the new 12 months, keep linked with us and proceed to leverage these assets:

  • Associate Program Group

    • Be part of the Microsoft Promoting Associate Program Group on LinkedIn and keep linked with our group.

  • Associate Portal
  • Associate Pulse Name

    • Be part of our month-to-month calls and get product updates and necessary Associate Program reminders to maintain you up to date on all issues Microsoft Promoting.

  • Insights hub

    • Get commonly up to date insights and developments that can assist you make knowledgeable selections for your online business.

  • Retail assets

    • Get probably the most out of your finances and return on advert spend this retail vacation season by trade insights, client developments, and actionable product info.

  • Advertising and marketing with Goal Playbook

    • Learn to construct belief and enterprise worth with purpose-driven advertising and marketing.



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