Komasinski succeeds Craig Dempster who has introduced his retirement after 15 years with Merkle and 4 years with dentsu

• – Michael Komasinski’s appointment comes at a pivotal time for dentsu because the enterprise strikes nearer to its ambition of changing into essentially the most built-in company community.
• – Komasinski will lead Merkle, one among dentsu’s six management manufacturers, reporting to Wendy Clark and can be a part of dentsu worldwide’s government group.
• – Komasinski commencing his new function on 1 January with a considerate and deliberate succession via the top of the 12 months when Dempster retires.

LONDON — Dentsu Worldwide at present introduced that Michael Komasinski is to be promoted to the function of World Chief Government Officer, Merkle and a member of the dentsu worldwide government group. He replaces Craig Dempster who has been a member of the Merkle government management group for practically 15 years and joined dentsu throughout Merkle’s acquisition in 2016. Craig will retire from the enterprise on the finish of the 12 months.

Michael Komasinski’s appointment comes at a pivotal time for dentsu because the enterprise strikes nearer to its ambition of changing into essentially the most built-in company community on the earth, that’s data-driven, tech-enabled and concepts led. Powered by Merkle, dentsu is targeted on delivering development for shoppers via its built-in human-centric options.

Merkle is one among dentsu’s six management manufacturers, and was a game-changing acquisition, that’s proved a worthy funding because it stays the market chief in people-based buyer expertise and a powerful development engine for dentsu. Earlier this 12 months, the model’s business management was additional strengthened with the acquisition of LiveArea, bolstering Merkle’s world expertise and commerce capabilities, and additional positioning the enterprise as a go-to expertise accomplice for companies world wide.

As World CEO, Craig Dempster has performed an integral function in driving Merkle’s tradition, development and profitability, and in constructing Merkle’s relationships with flagship manufacturers resembling AT&T, GEICO, Residents, and AARP. He has additionally been a key chief on the dentsu worldwide government group.

Michael is a pure successor to the function and brings a wealth of expertise having led Merkle throughout two of dentsu’s three areas. Becoming a member of Merkle 7 years in the past as Chief Working Officer of Company Providers, he went on to grow to be President of Merkle’s Europe, Center East, and Africa area (EMEA), main a enterprise of $400M+ in internet income. Throughout his 4 years inside the EMEA enterprise, it skilled 5x development. He at the moment serves as President of Merkle/CXM, Americas, and chief of the dentsu Buyer Expertise Administration (CXM) Service Line within the Americas, overseeing all points of Merkle’s Americas regional operation.

Wendy Clark, World CEO dentsu worldwide mentioned “Michael’s observe document speaks for itself. He conjures up and leads groups in creating impactful, data-driven and tech-enabled buyer experiences whereas constructing lasting and values-based relationships with shoppers. And he shares our collective ambition to grow to be essentially the most built-in company community, delivering built-in options to drive development for our shoppers throughout inventive, media and CXM. I do know Michael is able to progress this agenda on the helm of Merkle and will probably be a key chief for dentsu as we additional speed up our development and momentum.”

“Craig has been instrumental in rising the Merkle enterprise over the previous 15 years. He leaves the model in nice form with a powerful shopper portfolio, a strong management group and a enterprise that’s far more built-in into dentsu. It has been a privilege to work with Craig as a part of my Government group.”

On his appointment, Michael Komasinski mentioned “I’m excited for the chance to steer such a superb and profitable model into its subsequent section of development. Bringing collectively our mixed strengths with dentsu makes us really market main, demonstrating to our shoppers the breadth of functionality we provide to ship built-in advertising and marketing options and enterprise outcomes. Expertise is the lifeblood of manufacturers like Merkle and it’s a key focus within the pandemic period because the labor market tightens and we pivot to hybrid methods of working. As up to now, we’re targeted on making Merkle and dentsu the employer of alternative the place the very best expertise within the business desires to return develop and thrive.”

Craig Dempster mentioned “I’m immensely happy with what we as a model have achieved over these previous 15 years. Merkle’s development and providing below dentsu is world class. Placing knowledge on the coronary heart of all the things we do at dentsu is reworking our supply and finally offering our shoppers with a seamless and built-in expertise to ship excellent development. I have a good time and thank our individuals in serving to to construct probably the most revolutionary companies on the earth.”

Michael will begin his function as World CEO Merkle on 1 January and can be a part of the dentsu worldwide government group, reporting to Wendy Clark. The brand new President, Merkle Americas will probably be introduced in the end.

For extra data contact Fi Magill, Interim Head of PR, dentsu worldwide [email protected]

About Merkle

Merkle is a number one data-driven buyer expertise administration (CXM) firm that makes a speciality of the supply of distinctive, customized buyer experiences throughout platforms and gadgets. For greater than 30 years, Fortune 1000 firms and main nonprofit organizations have partnered with Merkle to maximise the worth of their buyer portfolios. The corporate’s heritage in knowledge, know-how, and analytics kinds the inspiration for its unmatched expertise in understanding client insights that drive hyper-personalized advertising and marketing methods. Its mixed strengths in efficiency media, buyer expertise, buyer relationship administration, loyalty, and enterprise advertising and marketing know-how drive improved advertising and marketing outcomes and aggressive benefit. With 12,000 staff, Merkle is headquartered in Columbia, Maryland, with 50+ further workplaces all through the Americas, EMEA, and APAC. Merkle is a dentsu firm. For extra data, contact Merkle at 1-877-9-Merkle or go to www.merkleinc.com.

Michael Komasinski Biography

Michael Komasinski is President of Merkle/CXM, Americas, and chief of the dentsu Buyer Expertise Administration (CXM) Service Line within the Americas. He oversees all points of Merkle’s Americas regional operation, together with gross sales, account administration, options, companies, and advertising and marketing. He’s answerable for driving the P&L for Merkle Americas, representing greater than 80% of the corporate’s world income and worker base. His group of greater than 7,000 is charged with the core objective of delivering distinctive worth for shoppers throughout the total spectrum of CXM competencies, together with efficiency media, enterprise know-how, CRM, knowledge & analytics, digital & person expertise, efficiency inventive, loyalty & promotion, and buyer technique.

Beforehand, Michael served as President of Merkle’s Europe, Center East, and Africa area (EMEA), main a enterprise of $400M+ in internet income with 3,500 staff throughout 30 workplaces in fifteen markets. Throughout his 4 years main the EMEA enterprise, it skilled 5x development and is now thought of an business chief within the core choices of efficiency media, CRM, analytics, buyer expertise, and advertising and marketing know-how. Merkle is at the moment eConsultancy’s fifth-largest full-service and advertising and marketing companies supplier and ninth-largest digital company and was a finalist in Marketing campaign’s Company of the Yr standings. Merkle EMEA has been acknowledged by The Drum, Forrester, and companions resembling Adobe, Google, Salesforce, and Amazon Internet Providers.

Michael led the acquisition of a number of business main companies, together with Aquila Perception, Divisadero, Oxyma, and Namics. He was acknowledged as one among Knowledge IQ’s high 100 most influential individuals in knowledge and is a daily panellist and speaker at business and shopper occasions.

Michael joined Merkle in 2015 because the Chief Working Officer of Company Providers and moved to London in late 2016 to start his transition into the regional management function. Previous to Merkle, Michael held management roles at Razorfish, Schawk Retail Advertising, The Nielsen Firm, and A.T. Kearney. He holds a bachelor of science from Vanderbilt College and an MBA from Indiana College’s Kelley College of Enterprise.

About dentsu worldwide

A part of dentsu, dentsu worldwide is made up of six management manufacturers – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialist manufacturers. Dentsu Worldwide helps shoppers to win, preserve and develop their greatest clients and obtain significant progress for his or her companies. With best-in-class companies and options in media, CXM and artistic, dentsu worldwide operates in over 145 markets worldwide with greater than 45,000 devoted specialists. www.dentsu.com