GIFs exist in each nook of the web, each for lighthearted leisure and communication—however who knew these would develop into so common amongst entrepreneurs at present? Capturing a consumer’s consideration could be tough, particularly when you must do it in a brief span of time. Nevertheless, these fantastic animated information make the duty potential.

Efficient e mail advertising and marketing will get the message throughout in a concise but memorable method. So whether or not you promote providers or present an essential product replace, you’ll need to embody visuals that encourage your viewers to cease, learn, and act. That’s why GIFs—with character, colour, and aptitude—could be a highly effective buyer engagement software. 

Under, we provide a fast, straightforward tutorial on the right way to insert a GIF into e mail. We additionally present deeper perception into why GIFs are essential in your advertising and marketing campaigns.  

Let’s dig in. 

Methods to ship a GIF in an e mail

Utilizing GIFs for social media is comparatively straightforward, however sending GIFs by e mail is one other course of completely. Whether or not you utilize a public database like Giphy or your GIF creation, there are steps you could take to efficiently format them. 

Steps to insert a GIF in an e mail

Since a GIF is basically a compilation of a number of picture frames, you could switch it into an e mail appropriately for all the photographs to point out—not only one. Nonetheless, there are a number of methods to insert a GIF: 

Methods to copy and paste a GIF hyperlink

1. Copy the GIF hyperlink or right-click the picture and duplicate the picture handle, whichever is handy and accessible.
2. Select the Insert picture possibility in your e mail. 
3. Paste the hyperlink within the picture URL house.

Methods to insert a GIF out of your laptop 

1. Save your GIF as a .gif file in your laptop. 
2. Draft your e mail, then click on Insert picture. 
3. Choose the .gif file that you simply need to embody together with your e mail. 

Methods to put a GIF in a Gmail

When you’re questioning the right way to ship a GIF in an e mail by way of your Gmail account, use the next, although the steps might fluctuate barely:

1. Compose a brand new e mail.
2. Make sure you save your picture file within the appropriate format earlier than you insert a GIF.
3. Drag and drop your GIF out of your desktop information to the Compose tab. 
4. Resize the GIF to your liking. 

Inserting a GIF into an Outlook e mail

If you insert a GIF into Outlook e mail, you may safely assume that the steps might be just like the way you add GIFs by way of Gmail.

1. Compose a brand new e mail. 
2. Click on the Insert footage inline possibility on the backside of your e mail tab when requested to insert a GIF. 
3. Choose the GIF file. 
4. Resize the GIF accordingly. 

Inserting GIFs with Twilio SendGrid

Twilio SendGrid has a barely completely different interface than different conventional e mail suppliers—and that’s an excellent factor, because it gives further options that meet each distinctive e mail want. Nevertheless, inserting GIFs remains to be a reasonably easy course of, very similar to Gmail and Outlook e mail. Right here’s how:

1. Click on the design library and select Create e mail design for those who’re making an e mail template from scratch.
2. Choose Construct, then Picture. 
3. Use the drag-and-drop function or add a GIF instantly out of your desktop information. 
4. Insert the picture. 
5. Resize the GIF to suit inside your e mail template dimensions. 
6. Click on Preview to see the ultimate look and make sure the structure seems as meant.

Why use GIFs in your e mail marketing campaign?

GIFs could be wonderful instruments for buyer engagement, as e mail campaigns with connected photographs have a 42% greater click-through fee than people who don’t have photographs. Dell’s first GIF-centered e mail advertising and marketing marketing campaign noticed a 6% elevated open fee, 42% elevated click on fee, and 103% elevated conversion fee. Briefly, in case your objective is to increase your attain and enhance a sure variety of clicks to a website, GIFs will assist you get began—so long as the GIFs are enjoyable, memorable, and purposeful. 

Plus, GIFs can even add to your visible identification, permitting customers to get a glimpse of your model and character. These partaking animations converse the language of the web, offering a fast, digestible method to collect essential info, so use them to your benefit. When used as a name to motion, GIFs appeal to consideration and permit quick entry to your required touchdown web page. 

Add GIFs to your e mail advertising and marketing campaigns at present with Twilio SendGrid

With a cohesive advertising and marketing technique and a constant theme, GIFs are a helpful method to garner extra consideration and set your organization aside. Twilio SendGrid’s wealthy number of e mail templates and user-friendly design instruments assist you to painlessly and effectively insert a GIF into e mail. Our providers give you an answer to satisfy all of your e mail advertising and marketing wants, so you may give attention to constructing seamless e mail experiences that foster long-lasting buyer loyalty. 

Able to get began incorporating GIFs into your e mail advertising and marketing campaigns to extend buyer engagement? Contact us at present to find out how.