When you’re in search of a brand new approach to attain potential prospects, TikTok Stay is a good place to start out. The platform permits manufacturers to transcend simply promoting their merchandise — it provides them a chance to construct relationships with their viewers. 

Nevertheless, while you’re a complete newbie and need to join together with your followers in real-time, many questions would possibly pop up in your head! The place do I begin? What do I would like? Is that this so simple as it sounds? This information will make it an entire lot simpler. Simply observe alongside this step-by-step information to arrange your first ever reside stream on TikTok.

What’s TikTok LIVE?

TikTok Stay is a function of the TikTok app that permits customers and creators to broadcast themselves reside. The concept behind this function is to create a extra private expertise to your viewers, who can then work together with you in actual time.

What do you might want to go reside on TikTok?

To go Stay on TikTok, you’ll want to satisfy a number of necessities:

• You must be 18 years previous or older. This might be decided by your birthdate while you initially created the TikTok profile
• You will want to have a minimal of 1000 followers in your TikTok account
• If you wish to use Stay Gifting should be 18 years previous or older

Methods to put together to your FIRST reside stream On TikTok

Earlier than you hop on the stream, there are some things we need to be sure you find out about.

1. Take a look at out the TikTok app earlier than going reside

First, you’ll need to check out the app earlier than going reside. This manner you possibly can see the place the completely different buttons are, and the way the app works. You don’t need to be fumbling round with it while you’re attempting to make an enormous impression! So if there are elements of the app that throw you off guard or make you are feeling uncomfortable, strive operating by them forward of time so that they don’t come as such a shock on stage.

2. Get your tech prepared

If you’re streaming out of your iPhone or one other cellular machine, be certain your cellphone is charged and able to go! It may be a good suggestion to make use of a wired charger or an exterior battery pack if you happen to’ll be utilizing your cellphone for a very long time.  You must also test that your pc or machine isn’t overheating, which might trigger the digicam to freeze.

3. Ensure that your web connection is powerful sufficient

You need to be sure that your reside stream goes to be as prime quality as attainable, so it’s value it to test in together with your web supplier and just remember to’re arrange for fulfillment. If it isn’t, take into account getting an web hotspot to your cellphone or pill in order that there aren’t any points with connectivity in the course of the stream.

4. Get some lighting — and don’t neglect about audio

Ensure you have the correct lighting — you don’t need shadows or glare from lights behind you. When you can’t management the lighting in your workplace/house, attempt to discover a place that has good pure gentle. Additionally, if you happen to’re going to make use of synthetic lighting, be certain it isn’t too brilliant or too dim. 

Additionally, don’t neglect to test in case your audio ranges are arrange appropriately, so that you don’t find yourself with an viewers full of people that can’t hear what’s occurring and perceive what’s being stated clearly and simply. If attainable, strive to not have any background noise (like site visitors or birds chirping). That approach everybody who watches will be capable to give attention to what they want most — no matter it may be!

5. Take a look at out the gear earlier than going reside

That is particularly necessary if you happen to’re utilizing new gear or haven’t used it shortly — you don’t need any technical points to spoil your first reside stream! What gear might assist you and enhance the standard of your TikTok LIVE?

• When you reside stream on TikTok from a PC, microphone (you don’t want an expert one) 
• A tripod or stand in order that your digicam doesn’t transfer while you’re recording
• Desk lamps, ring lights, or studio lights

Take a look at out your whole gear beforehand so nothing goes unsuitable in the course of the precise TikTok LIVE occasion itself (and so nobody misses something necessary since you’re attempting to determine methods to work one thing).

6. Begin your reside stream with an introduction of your self and your enterprise

Take into consideration what sort of content material you need to share? Would you like folks to see what’s occurring behind the scenes? Or would you like them to see how your product works? Perhaps even only a easy Q&A session might be enjoyable to your followers. Put together an introduction script or plan the place you introduce your self, discuss what your enterprise does, and reply any questions your viewers might need in the course of the reside stream. 

7. Ensure you have a transparent concept of what you need your model to be recognized for

Take into consideration what makes your enterprise distinctive, and the way you should utilize this to interact with the group on TikTok. Keep in mind that your viewers are there to see one thing new, so try to assume exterior the field in the case of how one can work together with them. Meaning you might want to be sure that any content material that might be shared in the course of the reside stream is prepared forward of time. 

As quickly as somebody begins watching your reside video on TikTok, they’ll count on one thing attention-grabbing to occur instantly — so having some questions ready prematurely can assist you retain folks engaged and entertained till one thing extra thrilling occurs later within the occasion. 

8. You possibly can study quite a bit by watching what others have completed proper — and unsuitable!

Have a look at different manufacturers who’ve completed TikTok Lives and study from their errors (and successes). See how they arrange their digicam work, how they work together with their viewers, what sort of content material they share… something that may provide you with some concepts on methods to make your personal broadcast extra profitable.

9. Get snug!

You’ve obtained your digicam arrange and examined, you’ve obtained your lighting dialed in, and now it’s time to focus in your consolation stage. Simpler stated than completed, we all know, however getting snug whereas going LIVE on TikTok is necessary as a result of it reveals your viewers that you’re assured in your model, your product or companies, and your talents.

Whenever you really feel comfortable, it’s simpler to your viewers to loosen up and luxuriate in themselves too. Simply do not forget that it’s okay if issues don’t go completely! The primary few instances you go reside, it’d really feel awkward or unnatural. However when you get used to it, it’ll really feel like second nature—after which everybody will be capable to see how superior you’re!

Additional Studying: The 16 TikTok Stats Your Enterprise Must Know in 2023

Methods to go reside on TikTok

Launch the app in your iPhone or Android cellular machine. Merely faucet the “Plus” (+) icon within the bottom-center of the display.

On the backside of the display, you’ll see a number of choices: Digicam, Templates, and LIVE. The subsequent step is to click on on the LIVE choice by shifting your finger to the left till you attain “LIVE.” 

After you have clicked on it, you’ll be taken to the LIVE display the place you possibly can set a picture, and a title to your stream. Are you prepared? Faucet the purple “Go LIVE” button and you will notice the app’s reside stream interface the place you can begin broadcasting your self immediately. 

When you go reside, you possibly can change settings so as to add results, filter feedback and add moderators.When you want to cease recording or take a break throughout a reside stream, merely faucet Cease Stay Stream at any time throughout your broadcast. It’s that straightforward!

Why does going reside on TikTok matter?

Initially, there’s the viewers. TikTok has greater than 1 billion customers and is rising by the second. That’s an enormous viewers to your model. The platform allows customers to work together with manufacturers in a brand new approach by permitting them to ask questions and have interaction in dialog with followers in actual time.  You’ll be capable to reply questions, interact together with your followers and followers, and get suggestions on what they consider your services or products — all whereas they’re watching!

In accordance with a TikTok research, half of its customers have made a purchase order instantly on account of watching a TikTok reside from a model or in regards to the buy. So it’s not shocking so many enterprise house owners have already capitalized on this by organising accounts for his or her companies. 

It’s additionally one of the highly effective instruments for entrepreneurs — particularly these with a visible model. So long as you will have one thing to say, there are a number of the reason why try to be utilizing this platform to interact together with your viewers. Listed below are just some:

• Connecting with prospects on a extra private stage
• Boosting engagement charges, conversions, and gross sales
• Growing model consciousness

• It’s free
• It’s straightforward to make use of

TikTok LIVE can be nice for companies as a result of it permits them to ascertain themselves as thought leaders of their trade. By performing a reside stream about one thing related to their enterprise—like what makes them distinctive or how they do issues in another way than different firms — enterprise house owners can put themselves in entrance of their audience with out having to spend any cash on TikTok promoting campaigns or conventional advertising and marketing ways like press releases or billboards.

Additional Studying: Methods to Get Verified on TikTok in 2023: 8 Tricks to Observe

How To Have interaction Viewers With Your Model’s TikTok Stay Movies

If you wish to see an enormous spike in your engagement on TikTok, you might want to be certain your common movies are partaking. And the identical goes for Model’s TikTok Stay Movies. We’ve rounded up a few of the finest methods that can assist you get began:

1. Individuals love behind-the-scenes

When you’re in search of a approach to join together with your prospects, and present them what life is like behind the scenes at your organization, TikTok Stay streaming is the way in which to go!

Individuals love behind-the-scenes movies as a result of they really feel like they’re getting an inside peek into one thing that often could be reserved just for workers. Plus, they’ll really feel like they know you higher as an individual too! It’s additionally a good way to point out off your workplace area and all of the cool issues which might be occurring round it. You possibly can reside stream:

• A tour of your workplace area, the place you’ll exhibit all of the issues that make your organization distinctive

• A day by day recap of your workforce’s actions

• Product manufacturing course of

• Your coaching classes, the place you’ll train folks methods to do one thing particular or give them tips about methods to use an app or device higher

And what’s extra? They’ll additionally find it irresistible if you happen to do “reside” behind-the-scenes movies the place you discuss issues like how a lot work goes into making one thing occur, or how many individuals are concerned at any given time throughout a challenge. This provides folks an concept of how a lot effort goes into what you do—and that helps construct belief.

For instance, this pizza restaurant proprietor from North Carolina who reside streams the method of creating, baking and packing pizza. 

This content material has attracted over 2000 viewers which supplies him a rare alternative to create model consciousness not solely regionally however all over the world. How cool is that?

2. Introducing your workforce to your viewers

One of the simplest ways to get your audience to know and belief you is by introducing your workforce. You can begin by exhibiting a number of members of your workforce, then ask them questions on themselves and what they do.

You probably have a number of workers who’re keen to share their private tales, that’s nice! You possibly can ask them questions like “What’s your favourite factor about working right here?” or “What’s the very best a part of your job?” It helps them really feel like they’re not simply shopping for a product, but in addition attending to know the individuals who made it occur.

3. Q&A classes

You already know what’s higher than internet hosting a Q&A session? Internet hosting a Q&A session on TikTok LIVE! You’ll be capable to work together with them in actual time, be certain they get the solutions they want, and hold their consideration proper the place it must be: in your model’s services or products.

It’s additionally a good way to attach together with your viewers and present them that you simply’re listening. Listed below are a few of the advantages of internet hosting Q&A classes on LIVE occasions:

• They assist you construct belief together with your viewers. Individuals love listening to from manufacturers that truly care about their opinions and take the time to reply their questions.

• They reinforce what your model stands for, which helps make prospects really feel extra assured about their buy selections.

• They provide you an opportunity to handle any complaints or issues folks might need about your organization or merchandise—earlier than they flip into dangerous critiques or unfavorable suggestions.

• You should use them as a chance to point out the human facet of your organization – this can assist construct belief with prospects and make them really feel like they know you.

4. Showcase new merchandise

This one may appear apparent, but when there’s one thing new popping out that individuals are enthusiastic about, having just a little little bit of enjoyable with it will probably go a good distance in direction of getting folks enthusiastic about what you will have deliberate for them! In a reside stream, you possibly can actually exhibit your product in motion: they will see the way it works, how it’s used and what are the advantages of your product. Merely, folks need to see what they’re getting earlier than they purchase it. It’s interactive and permits viewers to ask questions and take part in actual time.

5. Collaborate with Influencers

It’s no secret that influencers have a big impact on the acquisition selections of their followers. They know what their viewers desires and so they have a singular capability to narrate to them. Whenever you’re attempting to succeed in a selected viewers together with your model, it may be tough to discover the correct TikTok influencer. Tough however not unimaginable.

It is advisable to know methods to contact influencers and make them excited to collaborate together with your model. When you’re trying to appeal to the followers of a macro or micro influencer, strive asking them in the event that they want to take part in your TikTok reside stream. Be sure to incorporate some details about the kind of content material you’d prefer to create collectively, and clarify why you assume it might be match for each of your audiences. In the event that they agree, ship them some artistic concepts for what you’d love to do collectively. 

Additional Studying: TikTok Influencer Advertising and marketing: The Full Information to Get You Began

Get the phrase out in regards to the occasion

And eventually – you’re prepared to your first TikTok Stay! In fact, you need lots of people to tune in so there’s yet one more step left till your huge day arrives – and that’s promotion! There are a number of methods to advertise your TikTok reside stream:

1. Setting a TikTok promoting marketing campaign 

You may as well buy adverts on TikTok’s advert platform. Adverts are focused in direction of particular audiences, so that they’ll be more practical than merely posting to the platform as an entire.

Additional Studying: TikTok Adverts Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Wish to Miss Out On)

2. Announce your occasion by way of different social networks. 

You should use the platforms you already use for advertising and marketing to announce that you simply’re going to be live-streaming on TikTok, so folks can tune in as quickly as they find out about it. Use a catchy hashtag that pertains to your occasion. This can assist folks discover out about your reside stream with ease.

Additional Studying: TikTok Hashtags: The place to Discover and Methods to Use to Develop Your TikTok

3. Create a daily TikTok video to announce your upcoming occasion

An important factor is to present your viewers a heads up. Allow them to know that they will count on to see you on TikTok Stay in X days or hours, after which observe up with a reminder when it’s time for the reside stream. You may as well announce that you simply’ll be doing an unboxing/unveiling of one thing new, or perhaps simply say what you’ll be doing—like taking part in video games or answering questions from viewers. It is a nice approach to construct hype across the occasion and get folks enthusiastic about it. 

Conclusion

The reside side of the platform provides companies a larger alternative to work together with their prospects and construct belief by friendlier interactions. So it’s not shocking many manufacturers have been fast to leap on board with the TikTok Stay pattern, particularly because it affords a chance to succeed in out to a brand new viewers in a approach that conventional advertising and marketing channels could not be capable to do anymore. This may be particularly helpful in case your model has been round for some time and wishes some recent concepts. The take-away right here is that reside video is a rising medium, so that you don’t need to be left behind by your opponents by not offering it. Good luck and tell us the way it went!

Writer Bio

David Morneau is the co-founder and CEO of inBeat Company, a hybrid micro-influencer advertising and marketing SAAS/company that helps manufacturers scale their advertising and marketing efforts. He has helped over 200 DTC manufacturers so far.

Hero picture by Solen Feyissa on Unsplash