Meta has introduced some new updates for Fb Reels, together with an expanded size restrict, Recollections integration and new trending Reels templates.

First off, on Reels size – your Fb Reels can now be as much as 90 seconds lengthy, an extra 30 seconds on the earlier restrict.

Which considerably rails in opposition to the ‘brief’ factor of ‘brief kind’ video, however then once more, each app has been regularly increasing the size of their short-form choices, so as to maximize utilization and engagement.

For context, on TikTok, now you can add movies as much as 10 minutes lengthy, whereas YouTube Shorts could be 60 seconds max.

Meta’s additionally integrating Recollections into the combination, with a brand new choice to ‘Share as Reel’ out of your Recollections immediate.

Which looks like a intelligent transfer. Tens of millions of Fb customers share their Recollections within the app each day, and by including Reels as a distribution possibility, it may very well be a simple method to get extra individuals partaking with the format, and testing Reels within the app.

Meta’s additionally including ‘Grooves’, which can robotically align your video with the beat of the music you select.

TikTok has a number of comparable choices on this entrance, offering a simple method to make synched video clips, which could be each extra partaking and higher wanting.

And at last, Meta’s increasing its Reels templates choice to Fb, which makes it simpler to duplicate trending video kinds and codecs.

Reels templates are already out there on IG, with this new variation additionally highlighting particular, trending clips, which offers you extra methods to faucet into the most recent kinds.

Whereas it might be a direct reproduction of TikTok, Reels has been enormous for Meta, with Reels views throughout Fb and Instagram greater than doubling over the past yr, and reshares of Reels additionally doubling, throughout each Fb and Instagram, over the past six months.

Brief-form video is the format of the second, and it is smart for Meta to double down on that the place it may well, whereas it might additionally, finally, go away Meta well-placed to fill the void left by TikTok within the case of a ban of the app.

That’s what’s occurred in India, the place each Instagram and YouTube have gained important traction within the wake of the TikTok ban in that nation.

The identical might occur once more, which might then make Meta’s Reels replicant strategy look much more savvy, versus lazy improvement technique.

The brand new Fb Reels instruments are being rolled out to all customers from right this moment.