Meta has introduced some new assist measures for female-led companies, which have been disproportionately impacted by the pandemic, in addition to new schooling assets to assist feminine entrepreneurs navigate into the subsequent stage of post-pandemic restoration.
The announcement comes as a part of a broader push for Worldwide Ladies’s Month, and features a vary of free insights to assist girls enterprise house owners succeed.
As defined by Meta:
“We’re increasing out #SheMeansBusiness program in North America to deal with an ongoing monetary literacy hole we see between men and women. Starting this month, anybody can sharpen their monetary acumen without spending a dime with new trainings led by monetary professional, Lauren Washington. Modules vary from enterprise monetary fundamentals to assessing monetary well being and shall be rolling out on an ongoing foundation all year long.”
Meta launched its #SheMeansBusiness program final 12 months, as a part of its broader COVID response measures, which it is continued to construct on ever since. This new replace will present much more methods for ladies entrepreneurs to glean free insights, whereas it should additionally spotlight Meta-specific coaching to assist enhance your social media advertising efficiency.
Along with this, Meta can also be launching a brand new ‘MentHERship’ video collection, which can present professional suggestions from girls enterprise leaders, and can develop on the prevailing video assets accessible on the #SheMeansBusiness mini-site.
Meta has additionally launched a brand new, 34-page cultural information, which gives insights into the challenges and alternatives for ladies in enterprise, together with suggestions and notes on how one can maximize success.
As famous, female-led companies have been hit onerous by the pandemic, with Meta’s newest State of Small Enterprise report exhibiting that closure charges for women-owned companies have risen by 6% since July 2021, in comparison with little to no change from male-led counterparts.
“Within the US, almost 1 / 4 (24%) of US women-led small companies weren’t operational on the time of survey, in comparison with 18% of male-led small companies.”
Given this, Meta’s Worldwide Ladies’s Month push couldn’t come at a greater time, and if you happen to’re on the lookout for suggestions and insights, it’s price testing the devoted platform for its numerous initiatives.
