“We don’t have a playbook for our exhibitions, and we don’t have one for our campaigns,” Schoeffel mentioned. “However with every, we get smarter about learn how to embrace the individuality of each market and its dynamics.”

Meow Wolf plans to proceed its march in Texas, with one other exhibit opening in 2024 in Houston. Schoeffel—who describes her position on the group as “half archeologist, half architect, half community-builder, half ticket-seller”—says the group’s “kaleidoscopic universe of artwork and story” will proceed to search for new avenues of expression. 

“We’re dedicated to constructing exhibitions, however we additionally ask…what else can we be?” Schoeffel mentioned. “Now we have our first exploration in VR coming in September with our collaboration with Walkabout Golf, and we might be rolling out our app later this yr.”