We now have realized the tragic information {that a} member of the search engine optimisation group has died. Tatiana Perebeinis was the chief accountant for SE Rating, an search engine optimisation platform. 

Tatiana, 43, her two kids (Alise, 9, and Nikita, 18) and one other man had been attempting to evacuate from Irpin, Ukraine, when Russian forces fired on them, in accordance with experiences.

What occurred

On Sunday, the New York Occasions documented the ultimate moments of their lives. (Warning: the article incorporates a graphic picture and video of the mortar assault and the aftermath):

“Because the mortars received nearer to the stream of civilians, folks ran, pulling kids, looking for a protected spot. However there was nothing to cover behind. A shell landed on the street, sending up a cloud of concrete mud and leaving one household — a girl, her teenage son and a her daughter, who seemed to be about 8 years previous; and a household buddy — sprawled on the bottom.

Troopers rushed to assist, however the girl and youngsters had been useless. A person touring with them nonetheless had a pulse however was unconscious and severely wounded. He later died.

Their baggage, a blue curler suitcase and a few backpacks, was scattered about, together with a inexperienced carrying case for a small canine that was barking.

Ukrainian forces had been engaged in clashes close by, however not on the web site the place civilians had been transferring alongside the road. Outgoing mortar rounds may very well be heard from a Ukrainian place about 200 yards away.

The shelling urged both concentrating on of the evacuation routes from Irpin, one thing of which the Ukrainian authorities have accused the Russian military after a railroad observe used for evacuations was hit on Saturday, or disregard for the danger of civilian casualties.”

– Lynsey Addario, New York Occasions

Tatiana had not tried to go away sooner as a result of she was taking good care of her sick mom. It’s unclear if the person Tatiana and her kids had been with was a household buddy or a stranger. It was not her husband, Sergiy, as initially reported.

Message from SE Rating

Right here is the whole put up that SE Rating shared through LinkedIn and Fb after studying concerning the demise of Tatiana:

“We’re devastated to say that yesterday our pricey colleague and buddy Tatiana Perebeinis, the chief accountant of SE Rating, was killed collectively along with her two children by russian mortar artillery.

The household was attempting to evacuate from Irpin – a small metropolis proper close to Kyiv that has been left with out water provide, electrical energy, and heating. 

There are not any phrases to explain our grief or to fix our ache. However for us, it’s essential to not let Tania and her children Alise and Nikita stay simply statistics. Her household grew to become the sufferer of the unprovoked hearth on civilians, which beneath any legislation is a criminal offense towards humanity. 

The russian military are criminals, and they need to be stopped. 

Our hearts are damaged. Our prayers are for all Ukrainians, who’re preventing for his or her proper to exist.”

– SE Rating

Extra about Tanya

I reached out to study extra about Tatiana – or Tanya, as her teammates known as her – from SE Rating. Due to Ksenia Khirvonina, public relations supervisor, for offering further details about Tanya.

Tanya was a workforce member for greater than 5 years, having been employed by SE Rating in 2016. She was one of many first staff in SE Rating’s Kyiv workplace. Over time, she ultimately labored her manner as much as turn into head of the accounting division.

Simply three days earlier than the warfare, the SE Rating workforce was assembly to make plans for the longer term. Now they’re serving to write an obituary for his or her beloved Tanya and her kids.

“Tanya was adored by the workforce,” Khirvonina stated. “You can at all times come to her for recommendation – she discovered type and needed phrases for everybody.

“Tanya was a extremely certified specialist – she rapidly understood altering legal guidelines, helped to resolve points on the intersection of authorized and monetary points. On the similar time, you would at all times come to her with probably the most silly questions on taxes, worldwide funds or anything – she at all times patiently answered,” Khirvonina added.

Tanya and her household moved to Kyiv from Donetsk in 2014 when the warfare began there. They had been seeking to begin life anew. In 2018, they purchased and rebuilt an condominium in Irpin, a “resort” suburb of Kyiv. It was an enormous mission for Tanya and Sergiy. They hoped the brand new dwelling would turn into a fortress for the household for a few years to return.

However sadly, that dream got here to an finish quickly after Russia invaded Ukraine. A shell destroyed the household’s condominium. Tanya and her household had been compelled to sleep of their basement.

Even in probably the most troublesome moments close to the tip of her life, Khirvonina stated, Tanya by no means misplaced her braveness or humorousness. She continued to deliver cheer to everybody round her.

“She had a fantastic humorousness,” Khirvonina stated. “Her tales about kids or disputes along with her husband throughout repairs (of their condominium in Irpin) made everybody chuckle.”

Group Response

The search group is heartbroken by this information. Right here is only a small sampling of the feedback from SE Rating’s Fb put up. 

A big a part of SE Rating’s workforce is manufactured from Ukrainians. They printed a weblog put up, How You Can Assist Ukrainians As we speak (SE Rating Crew Included), if you’re searching for methods to assist.

“We now have no phrases however curses towards those that justify the warfare,” Khirvonina stated. “We now have but to simply accept every part that has occurred, higher and extra accurately honor Tanya’s reminiscence. However proper now, we’re devastated, and all we would like is for the Russian military to stop to exist.”

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