Megan Thee Stallion has all the time had a front-row seat to the evolution of content material creation on social media. The rap celebrity first began posting her freestyle movies on YouTube as early because the 2010s earlier than her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist’s unique content material has solely grown a much bigger following since her YouTube days. Her social posts now include journal covers, glam pictures, tour posters and extra clips of trending hits.

Thee Hottie took the stage at ADWEEK’s Social Media Week to share her recommendation on how one can lower by the noise, her go-to functions for media consumption and what’s on Sizzling Woman Meg’s agenda this summer time.

Staying true and feeling good

The philanthropist mirrored on the evolution of her content material, which began out as enjoyable recordings by herself or with associates and now has change into extra of a job with duties. She shared her tried-and-true strategy to content material creation with the packed viewers at SMW consisting of manufacturers, businesses and creators.

“So long as you retain doing issues which are true to you and really feel good to you, you’ll get the viewers you wish to entice. You don’t wish to be a strolling business. You must do issues that make you are feeling good … you’ll create extra moments that approach.”

Staying in keeping with these values, Meg additionally mentioned the that means behind her nonprofit, The Pete and Thomas Basis, named after her late dad and mom. “I wouldn’t be who I’m as we speak with out the assist of my mother and my dad.” The group gives wellness, schooling and housing assets to ladies in Houston, together with school ladies, home abuse survivors and extra. Meg has additionally made it a requirement in her work with manufacturers like Nike and Popeyes to assist these initiatives by her basis.

A Pinterest girlie

As seen in her first-of-its-kind take care of Warner Music Group, Meg likes having management and possession of her work and music. The identical applies to her personal media consumption, with the artist revealing her favourite app: Pinterest.

“Pinterest is one of the best app as a result of I can curate what I wish to see—make-up, breakfast, exercise movies, booty shorts … I see all of the content material I wish to see.”