Ann Handley is the epitome of a private model. Not solely is her identify her fairness however as Chief Content material Officer she has additionally turn out to be the face and voice behind MarketingProfs, a one-stop-shop for academic advertising and marketing supplies. (Within the off likelihood you reside underneath a rock and are not acquainted with Ann Handley, do your self a favor and get to know her.) Even the savviest entrepreneurs may use a little bit steering generally, proper? MarketingProfs helps you keep on the transferring goal.

MarketingProfs’ tenth annual B2B Advertising and marketing Discussion board (#MPB2B) will happen October 18-Twenty first in Boston. This quirky occasion brings collectively B2B entrepreneurs to swap secrets and techniques to success (and will simply be renamed The Annual Ann-Handley-Palooza). Given the affect that Ann has on MPB2B we determined to analyze Ann’s affect on the MPB2B speaker neighborhood.

The right way to Outline On-line Affect

At Traackr, affect is decided by individuals’s on-line interactions and engagement with each other. For instance, in the event you like, retweet, favourite, and touch upon Ann Handley’s posts, then it may be assumed that you’re influenced by her. If you have interaction in somebody’s content material, there’s a primary assumption that you’re subjecting your self to their ideas and opinions, and are being influenced by that individual. Nonetheless, affect will not be all the time mutual. You may affect others and others can affect you.

Affect generally is a one-way or two-way highway. For instance, Erika Heald and Ann Handley mutually affect one another on a really robust degree. These two Chief Content material Officers have talked about one another 54 occasions and retweeted 7 occasions up to now 90 days. Michael Brenner, alternatively, strongly influences Ann Handley with 15 mentions and three retweets from Ann throughout the previous 90 days. The screenshots under come immediately from Ann’s influencer profile, which is an mixture of all her public on-line presences. This information drives insights into who influences who and the way robust that affect actually is. Coincidentally, or not so coincidentally, each Erika and Michael will likely be at MPB2B subsequent week.

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Who Does Ann Handley Affect at MPB2B?

To know Ann’s affect round MPB2B audio system, we constructed a mission with the entire audio system on the occasion. The screenshot under is the community map, a visualization of the net connections that exist inside this group. It ought to come as no shock that Ann is probably the most engaged inside this neighborhood, influencing 31 individuals. (Adopted by CMI’s private model, Joe Pulizzi, who influences 23 individuals.) See the total record of MPB2B audio system influenced by Ann under (in no order).

• Stephan Hovnanian, Content material Options Architect, Bambu by Sprout Social, Sprout Social, Inc.
• Loren Todd McDonald, Advertising and marketing Evangelist/Shopper Success, IBM Advertising and marketing Cloud
• Christopher Penn, Vice President of Advertising and marketing Know-how, SHIFT Communications
• Matt Heinz, President, Heinz Advertising and marketing Inc.
• Ardath Albee, CEO & B2B Advertising and marketing Strategist, Advertising and marketing Interactions
• Andy Crestodina, Strategic Director, Orbit Media Studios, Inc.
• Scott Monty, CEO & Founder, Scott Monty Methods, LLC
• Michael Brenner, CEO, Advertising and marketing Insider Group
• Andrew Davis, Creator, Brandscaping
• Tamsen Webster, Govt Producer, TEDxCambridge
• Jay Acunzo, Founder, Host & Author, Unthinkable Media
• Mitch Joel, President, Mirum Company
• Jason Miller, Group Supervisor, World Content material and Social Media Advertising and marketing, LinkedIn
• Joe Pulizzi, Founder, Content material Advertising and marketing Institute
• Doug Kessler, Inventive Director & Co-Founder, Velocity Companions
• Lee Odden, CEO, TopRank Advertising and marketing
• Ja-Nae Duane, Bestselling Creator, The Startup Equation
• Shaun Dakin, CEO and Founder, Dakin Associates
• Kerry O’Shea Gorgone, Tutorial Design Supervisor, Enterprise Coaching, MarketingProfs
• Rob Zaleski, Advertising and marketing Supervisor, MarketingProfs
• Eric T. Tung, Co-Founder and Board Memeber, Social Media Affiliation of Houston
• Erika Heald, Content material Advertising and marketing and Social Media Guide, Erika Heald Consulting
• Mark Schaefer, Keynote speaker, Schaefer Advertising and marketing Options
• Sam Hurley, Managing Director, OPTIM-EYEZ
• Tony Mack, Inventive Director / Inbound Advertising and marketing Guide, One Supply Graphics, Inc.
• Jan Gordon, CEO, Writer and Editor in Chief, Curatti
• Björn Owen Glad, Advertising and marketing Supervisor, Spoon Publishing
• Jay Baer, Creator, Hug Your Haters: The right way to Embrace Complaints and Maintain Your Clients
• Gail Gardner, Small Enterprise Advertising and marketing Strategist, GrowMap.com
• Jeff Julian, Chief Advertising and marketing Officer, AJi
• Drew McLellan, Proprietor, Company Administration Institute

Who Influences Ann Handley at MPB2B?

Probably extra helpful than who Ann influences, is who influences her. Utilizing the identical community map and mission of MPB2B audio system, we will flip the route of the affect to know who has Ann’s ear. The 16 individuals under are influential in Ann’s world. Understanding who these individuals are and why they’re influential to Ann may present helpful insights that may in any other case not be potential. Moreover, these individuals can be best to “socially encompass,” in the event you had been making an attempt to get on Ann’s radar.*

• Loren Todd McDonald, Advertising and marketing Evangelist/Shopper Success, IBM Advertising and marketing Cloud
• Lee Odden, CEO, TopRank Advertising and marketing
• Jay Acunzo, Founder, Host & Author, Unthinkable Media
• Jason Miller, World Content material & Social Media Advertising and marketing Chief, LinkedIn Advertising and marketing Options
• Mark Schaefer, Social media keynote speaker, creator, & guide**
• Björn Owen Glad, Advertising and marketing Supervisor, Spoon Content material**
• Joe Pulizzi, Founder, Content material Advertising and marketing Institute
• Scott Monty, CEO & Founder, Scott Monty Methods, LLC
• Doug Kessler, Inventive Director & Co-Founder, Velocity Companions
• Ardath Albee, B2B Content material Advertising and marketing Strategist, Author, Storyteller & Creator of Digital Relevance
• Andy Crestodina, Co-founder of Orbit Media
• Rob Zaleski, Advertising and marketing Supervisor, MarketingProfs
• Andrew Davis, Creator, Brandscaping and Founder, Monumental Shift
• Erika Heald, Chief Content material Officer, SpinSucks
• Stephan Hovnanian, Content material Options Architect, Bambu by Sprout Social, Sprout Social, Inc.
• Michael Brenner, CEO, Advertising and marketing Insider Group

*All of the names that seem on this record have mutual affect with Ann.

**Though Mark Schaefer & Björn Owen Glad will not be attending the convention, they’re each tightly woven inside this community and affect Ann.

The robust connections between Ann and the audio system inform a much bigger story than merely “each are following one another on Twitter.” This can be a neighborhood that Ann has constructed round MarketingProfs, and an especially influential one.

Kickstart Your Influencer Advertising and marketing Like a Professional at MPB2B

The Traackr group will likely be attending and talking at Ann-Handley-Palooza B2B Advertising and marketing Profs. Our Fearless Chief Traackr’s Co-Founder and CEO, Pierre-Loic Assayag, will likely be talking about Kickstart Your Influencer Advertising and marketing Like A Professional: What SAP Gained By Scaling Influencer Relationships. We will likely be joined by SAP VP of Influencer Advertising and marketing, Jim Dever on October twentieth from 3:15 to 4:15pm to debate how SAP is scaling influencer advertising and marketing by means of long-term relationships. Whether or not you’ve already launched an influencer technique or are nonetheless struggling to determine your influencers, this session is for you.

If you’re searching for extra influencer advertising and marketing classes at MPB2B we HIGHLY counsel Lee Odden’s session appropriately named Horny Scorching B2B Influencer Activation. Lee’s session will spotlight the artwork and science of romancing B2B trade influencers to collaborate, co-create, and advocate content material utilizing main influencer advertising and marketing instruments.

Will we see you at #MPB2B? Tweet us and tell us at @Traackr. (We would also have a particular occasion to ask you to.) See you in Boston!