A transparent view of your buyer information can drive profitable marketing campaign outcomes. However there are lots of information options so as to add to the complexity and price of your martech stack. Eradicating information silos and lowering latency is vital, however how will you get began?
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Concerning the writer
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
