BOSTON, MA — (March 16, 2022) — Mavrck, the main influencer advertising and marketing platform for enterprise client manufacturers, as we speak introduced that Tony Weisman has joined its board of administrators. The appointment comes on the heels of a $120 million funding from international development fairness agency Summit Companions, to assist Mavrck’s mission to construct the operations cloud to energy all sorts of social proof at scale.
“The addition of Tony to our board has not solely added a wealth of expertise and advertising and marketing acumen, but additionally the voice of our buyer, the enterprise model advertising and marketing chief,” mentioned Lyle Stevens, Co-Founder and CEO of Mavrck. “Advertising and marketing goes by way of one other tectonic shift, fueled by digital democratization and the belief financial system, that can require entrepreneurs to belief each creators and their clients to permit social proof to really scale and attain its full potential. We’ve seen it pay enormous dividends for the main manufacturers who’ve embraced creators. Tony can be instrumental in persuading advertising and marketing leaders to undertake and lean into this shift. ”
Weisman is the previous chief advertising and marketing officer of Dunkin’ Manufacturers, the place he led a 200-person group with a $500 million annual funds. Throughout Tony’s tenure, Dunkin’ broke gross sales information and its retailer site visitors was the best in 4 years. He helped modernize the chain’s picture and menu, main the rebranding efforts of the identify to Dunkin’ — dropping the “Donuts” from the identify in recognition of its various and fashionable menu.
Weisman additionally reworked the model’s digital advertising and marketing and managed Dunkin’s CPG enterprise, leading to $1 billion in retail gross sales in 2019 (10% enhance yr over yr). He was named a Forbes World’s Most Influential CMO, a Enterprise Insider’s 25 Most Transformational CMO, and an Adweek Model Genius.
Earlier than becoming a member of Dunkin’, he spent a decade at Digitas, most lately serving as CEO of DigitasLBi North America. Previous to that, Weisman was the CMO of FCB Chicago and held numerous administration positions at Leo Burnett. Weisman additionally serves on the board of Klaviyo, a buyer information and automation platform; Cardlytics, a digital advert platform for monetary establishments; and 3Q Digital, a efficiency advertising and marketing company, amongst others.
“I’m trying ahead to working with Mavrck on their journey to outline a brand new class of enterprise software program that can rework how manufacturers construct belief with their clients and advocates,” mentioned Weisman. “The expansion that we’re seeing within the influencer advertising and marketing trade and creator financial system as a complete is explosive. Influencer advertising and marketing is turning into one of the crucial dependable methods for manufacturers to attach with their customers, particularly in a world the place that’s turning into tougher and tougher to do.”
On the board, Weisman joins Lyle Stevens, Co-Founder and CEO of Mavrck; Summit Companions’ Managing Director Michael Medici and Principal Sophia Popova; Investor and Senior Associate at Archer Enterprise Capital, George Bell; and Investor and Common Associate at GrandBanks Capital, Tim Wright.
About Mavrck
Mavrck is the all-in-one, superior influencer advertising and marketing platform enabling international client manufacturers to harness the ability of social proof that customers belief as we speak. Entrepreneurs use Mavrck to find and collaborate with influencers, advocates, referrers, and loyalists to create trusted content material and insights for buyer journey touchpoints at scale. Utilizing its self-service influencer supervisor, Mavrck permits entrepreneurs to take an automatic and performance-based method to influencer advertising and marketing.
Based in 2014, Mavrck has workplaces in Boston and Denver. Mavrck’s platform has been acknowledged for its superior providing by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, honored as “Finest Influencer Advertising and marketing Platform” by Digiday, is the #1 influencer advertising and marketing platform for the enterprise on software program overview web site G2, and was named to the 2019 and 2020 Inc. 5000. Mavrck was additionally named a “Chief” among the many high influencer advertising and marketing platforms in Forrester’s analysis, The Forrester New Wave™: Influencer Advertising and marketing Options, Q2 2020.
